SEO Specialist

1 month ago

Nairobi, Kenya White Labelled Employer Full time

ABOUT THE COMPANY

A multi-sector recruiter on the hunt for talent from entry level to C-suite positions on behalf of corporate entities.

JOB SUMMARY

Description of Role:A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to our company websites so they are optimized for search engines. SEO is a subset of marketing and hence the role falls under marketing department and not Under IT

RESPONSIBILITIES

Duties and Responsibilities:Perform keyword research on a regular basis.Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content.Plan and oversee the entire website architecture, restructuring page hierarchy where necessary.Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings.Write SEO optimised content.Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog, Rank Math etc as required.Identify and close content gaps between company website and competitor content.Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings.Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building.Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building.Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives.Implement local and international SEO techniques across local (Google My Business listings) and international websites.Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings.Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement.Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors.Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.Qualifications for SEO SpecialistAt least three years of experience in successfully developing and executing SEO campaignsUnderstanding of search engine algorithms and ranking methodsExperience with SEO industry programs, such as Google Analytics or Adobe AnalyticsKnowledge of keyword research and data mining toolsAble to complete competitive analysis of other companies within the industryExcellent written and verbal communication skills (email, phone, etc.)Comfortable analyzing high volumes of data on a daily basisFamiliarity with WordPress or other content management systemsExperience with other aspects of marketing, such as customer growth and promotion, is a plus

REQUIRED SKILLS

Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Search engine marketing (SEM), Web Analytics

REQUIRED EDUCATION

Diploma, Associate's degree

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