Creative Designer at Pesapal

1 month ago

Nairobi, Kenya Creative Designer at Pesapal Full time

Pesapal provides a simple, safe and secure way for individuals and businesses to make and accept payments in Africa. Pesapal payments work on the internet and directly on the handset.

Position Overview:  
We are looking for an individual who thrives on pushing the boundaries of conventional design, who sees challenges as opportunities to explore new avenues of expression. As a Creative Designer with us, you'll be encouraged to think outside the box, to experiment fearlessly, and to bring fresh perspectives to every project you touch. In this role, you'll have the opportunity to shape the visual identity of our brand, to tell stories that resonate deeply with our audience, and to leave a lasting impression in every piece of work you create. It's a chance to unleash your creativity, to set your imagination free, and to make a real impact in the world of design.
You would be a fit if you are: 

Detail Oriented- Attention to detail is a hallmark of our brand. Our commitment to excellence means that every aspect of our design work is meticulously crafted to uphold the highest standards of quality and precision.
Genuine passion for Innovation - At Pesapal we value creatives who have a passion for pushing boundaries to deliver designs that resonate with audiences and leave a lasting impression.
Expertise in Adobe systems: Having this skill is vital to our design process. It serves as the backbone of our creative vision, empowering us to craft innovative and high-quality visual experiences that deeply connect with our audience, ultimately defining and enhancing our brand identity.
Organizational Skills- This role entails juggling multiple projects, strong organizational skills are essential for managing priorities and ensuring smooth project execution.

Key Responsibilities:

Creative Concept Development & Strategy 

Conceptualize and implement innovative design concepts, guidelines, and strategies across diverse creative projects.
Plan, schedule, and coordinate design and production requirements for direct marketing, telemarketing, and advertising initiatives
Ensure alignment with brand identity and objectives throughout the creative process.
Provide constructive feedback and guidance to marketing and sales teams to enhance project outcomes.

Artwork Creation and Management 

Produce high-quality artwork for advertising, point of sale (POS), branding, and marketing campaigns.
Establish and enforce internal guidelines for artwork creation and management to ensure consistency and quality.
Generate print-ready files and manage the preparation of layouts and formatting according to established standards.
Develop and maintain artwork master templates for consistent use across the organization.

Graphic Design and visual communication 

Provide comprehensive graphic design support to the marketing team, creating visually compelling materials.
Design and produce a wide range of marketing collateral, including catalogues, online banners, and branded materials.
Maintain and update a comprehensive content database of all online and offline marketing materials.
Ensure that design decisions are informed by analytical data and user testing results to optimize effectiveness.

Stakeholder Liaison and coordination 

Foster strong collaborative relationships with marketing and the sales teams to understand project requirements.
Serve as a primary point of contact for internal stakeholders regarding artwork and design-related inquiries.
Drive adherence to brand guidelines and standards across all marketing materials and channels.

Must Have Job Requirements: 

At least three (3) years in professional commercial design, preferably with a marketing or creative agency.
BSc/BA in advertising, fine art, design or relevant field, professional courses in digital will be an added advantage.
Proficiency in Adobe Creative Suite, encompassing Photoshop, Illustrator, InDesign, and Flash, is indispensable for realizing our creative vision.
Mastery of Adobe systems empowers our team to craft visually compelling designs that captivate audiences and amplify our brand presence.
Experience with Adobe Flash demonstrates the ability to create engaging multimedia content that enhances user experiences and drives engagement.

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