Digital Marketing Officer

2 weeks ago

Nairobi, Kenya Employd Staffing Solutions Full time

ABOUT THE COMPANY

We are a comprehensive Human Capital Consultancy firm dedicated to helping organizations just like yours with their HR activities and work.

JOB SUMMARY

Company Description.Employd Staffing Solutions Ltd is a comprehensive Human Capital Consultancy firm based in Nairobi County, Kenya. We specialize in helping organizations with their HR activities, including recruitment, labor outsourcing, payroll management, and employee training. Our mission is to create productive and fruitful relationships with our clients by adding value to their businesses and ensuring the best return on their Human Capital spend.Role Description.This is a full-time on-site role as a Digital Marketing Officer located in Nairobi County, Kenya. As a Digital Marketing Officer, your day-to-day tasks will involve developing and implementing digital marketing strategies, managing online platforms and campaigns, analyzing data and performance metrics, optimizing website and social media content, and staying updated with industry trends.

RESPONSIBILITIES

Key duties and responsibilitiesKeep abreast of developments in the Real Estate Market in Kenya and internationallyDevelop a marketing strategy and implementation planImplement the marketing strategy including managing the regular digital and social media content, presence and updates for the companyPromote the company brand, services and property portfolio through marketing activities such as advertisements on digital and social media platforms, industry events and occasionally on print mediaUpdate website content – company website, social media and marketing websitesForward enquiries to the Sales TeamProvide regular activity and performance reportsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.Carry out other related tasks as might be required from time to time.Qualifications .Bachelors or Higher Diploma in Marketing or related field.Demonstrable experience in digital and social media marketingA competent user of web platforms for marketing.A competent user of the Internet, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint, Microsoft Excel and design programmes such as Adobe Photoshop and CanvaExperience in marketing real estate would be an added advantage.Photo and video production and editing skills for posting on various print and digital platforms.Articulate and self-confident.

REQUIRED SKILLS

Public Relations, Content management, Social media marketing, Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Social media community management (admin), Web Analytics, Graphic Design, Advertising, Marketing

REQUIRED EDUCATION

Diploma, Associate's degree

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