Paid Media Strategist
3 weeks ago
We are a marketing agency. We aim to help grow your business through intentional marketing efforts tailor-made for your business and brand needs.
What You'll Do
Develop and execute comprehensive paid media strategies across various digital channels, including DSP/programmatic advertising, display ads, and social media advertising (Facebook Ads Manager, Google Ads).
Utilise data-driven insights to identify target audiences, optimize ad placements, and maximise ROI.
Negotiate and secure the most effective ad placements and competitive rates with publishers and ad exchanges.
Manage and optimise paid media campaigns, ensuring they align with client objectives and deliver measurable results.
Track and analyse campaign performance metrics, generate detailed reports, and provide actionable recommendations for improvement.
Stay up-to-date with the latest trends and technologies in the digital advertising landscape.
Create visually appealing and informative data visualisations using Google Looker Studio and Google Slides to effectively communicate campaign performance and insights.
Develop and deliver engaging presentations to clients, clearly articulating campaign strategies, results, and recommendations.
Collaborate closely with clients to understand their business objectives and develop tailored paid media strategies.
We're Looking For
Minimum 3 years of hands-on experience in paid media strategy and execution, with a strong focus on Facebook Ads Manager, LinkedIn Ads Manager, Google Ads, DSP/programmatic advertising, and display ads.
Proficiency in using major DSP platforms (e.g., Google DV360, The Trade Desk) and ad servers.
Deep understanding of programmatic advertising concepts, including real-time bidding, header bidding, and audience segmentation.
Strong analytical skills and ability to leverage data to inform strategic decisions.
Experience with various ad formats, including banners, native ads, video ads, and social media ads.
Proficiency in using Google Looker Studio, Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant digital marketing tools.
Excellent communication and interpersonal skills to collaborate effectively with team members and clients.
A passion for digital marketing and a continuous drive to learn and stay updated on industry trends.
Preferred: Google Ads or Facebook Blueprint certifications.
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