Senior Marketing Officer at KUSCCO Ltd

Found in: beBee S KE - 3 weeks ago

Nairobi, Kenya Senior Marketing Officer at KUSCCO Ltd Full time

As the voice and lobbyists for Savings and Credit Cooperatives in Kenya, we at KUSCCO have been at the forefront of efforts to form and develop strong and viable SACCOs. Our key roles at KUSCCO - as the umbrella body for SACCOs - are mainly advocacy and representation. In addition, we offer SACCOs and other cooperatives financial and technical assistance, tailored to largely benefit the middle and low income earners both in Kenya’s rural and urban areas. This is a significant fraction of Kenya’s population that drives the country’s economy through the small and medium enterprise (SME) engine. We are aware of the many challenges facing SACCOs in Kenya, which includes, among others, competition from commercial banks in Kenya, insufficient capital base, lack of or slow rate of Information Technology (IT) adoption, and inefficient loan pricing strategies. We are here to address these problems and strengthen the cooperative movement in Kenya. At KUSCCO, we believe in the strength of unity and have tailored products and services to benefit all the SACCOs and their members in Kenya.
Main Role
As a Senior Marketing Officer specializing in Pension at Kuscco Mutual Assurance, you will play a pivotal role in developing and executing comprehensive marketing strategies to promote our pension products and services. You will be responsible for creating and implementing effective marketing campaigns, managing client relationships, and driving business growth within the pension segment.
Duties & Responsibilities

Contribute to the formulation of strategic marketing plans for pension products.
Acquiring new business by identifying and exploiting new business opportunities in the market.
Looking for and opening new markets by developing new strategies and campaigns aimed at increasing market penetration.
Preparation of RFPs/Tenders for pension business.
Communicating new product and/or regulatory developments to prospective clients
Develop relationships with key administrators/brokers.
Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
Design, execute, and monitor marketing campaigns targeting pension customers.
Conduct market research to identify trends, competitor activities, and customer preferences in the pension industry.
Provide insights to enhance product development and positioning.
Identify opportunities for upselling and cross-selling pension products.
Ensure consistent branding across all pension-related marketing materials.
Work closely with external partners and agencies to enhance marketing effectiveness.
Monitor and analyse the performance of marketing campaigns, providing insights for continuous improvement.
Utilize key performance indicators (KPIs) to evaluate the success of pension marketing initiatives.
Develop and implement brand awareness initiatives to position KUSCCO Mutual Assurance as a leader in the pension market.
Stay informed about regulatory changes and compliance requirements related to pension products.
Ensure all marketing activities adhere to industry regulations and internal policies.

Minimum Academic Qualifications & Experience

Bachelor’s degree in Marketing, Business, or a related field.
Proven Six (6) years of experience in marketing roles within the insurance or financial services industry, with a focus on pension products.
Professional certifications in MSK or CIM are desirable.
In-depth knowledge of pension products, regulations, and market dynamics.
Strong strategic thinking, analytical, and problem-solving skills.
Excellent communication and interpersonal skills.
Proficiency in using marketing tools and platforms.
Ability to work independently and collaboratively in a team environment.

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