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Social Media Executive at Royal Media Group

4 months ago

Nairobi, Kenya Royal Media Group Full time

Royal Media Services Limited is the largest electronic Media House in Kenya. Home to the most popular television and radio channels according to audience share, at Royal Media Services we fashion our programming primarily to connect with our audiences

HRD/DG/SME/3/ 2024
Summary
Royal Media Services Limited is seeking to recruit a highly qualified person for the above position. The job holder will be responsible developing suitable content to enhance online presence of the vernacular stations, engage with audience, and promote the company’s brand.
The Social Media Officer’s role will include the following:-

Develop and curate engaging and shareable content for social media platforms.
Ensure brand consistency in all social media content.
Ensure content meets ethical and editorial standards before distribution on platforms
Increase brand awareness through creative content development
Collaborate with the marketing and commercial team to align social media efforts and handle client needs on the digital platforms.
Monitor and Engage with the online community on their feedback, suggestions and leads
Utilize analytics tools to track and analyze social media performance.
Provide regular reports on the performance of the online vernacular platforms
Assist in the planning and execution of social media campaigns, ensuring timely and coordinated efforts.
Contribute creative ideas to enhance campaign effectiveness and audience reach.
Cross-promote the company’s online & traditional product line
Ensure all social media platforms are updated regularly
Advise supervisor on new trends in online tools, applications, channels, design & strategy
Execute & monitor clients’ social media communication campaigns

Requirements
Skills and Personal Attributes

Must have excellent spoken and writing skills in Kikuyu, Dholuo, Kalenjin, Kamba, Kiembu, Ameru, Luhya, Ekegusii or Swahili cha Kijomba
Must have strong analytical skills
Understand Media Laws & Media Ethics
Must be self-driven, assertive, punctual & organized
Must be social media savvy, innovative & creative
Must be a team player, dynamic & able to work under demanding circumstances
Must have a working knowledge of online technology and online news best practices and an appreciation of the business processes, protocols and controls
Demonstrate professional approach and appearance including enthusiasm, drive, commitment, honesty, trust and loyalty
Keep abreast of evolving trends through continuing professional education in the area of digital platforms

Academic and professional Experience

Diploma or Degree in Communication, Media or a related field from a recognized institution
Demonstrated capacity in managing social media accounts
Two (2) years’ experience working either as a journalist, Social Media Executive