Trade Marketing

ABOUT THE COMPANY

Gilani’s Distributors is a dominance in the distribution sector and is well known and respected. This is evidenced by the increased presence of our trucks ferrying goods on roads throughout the Rift Valley, Central, Nairobi, Nyanza, Mombasa Coastal region and the Western corridor of Kenya.

JOB SUMMARY

Trade Marketing & Supplier Relations Assistant is responsible for supporting the Marketing & Communication Manager in managing and enhancing the relationships with the company Suppliers, ensuring positive supplier relationships. He or she will be responsible for developing and implementing marketing strategies and promotional activities to drive sales and visibility of products within the retail and distribution channels. This role will collaborate with various departments to ensure supplier performance, negotiate contracts and resolve issues to boost sales and enhance the overall consumer experience at the point of sale.

RESPONSIBILITIES

Develop and implement comprehensive trade marketing strategies and plans to achieve sales and brand manager.Plan and execute in store promotions, displays and merchandising activities to maximize product visibility.Assist in establishing and maintaining strong relationships with key suppliers.Use consumer insights to tailor trade marketing activities and campaign effectively.Work closely with cross-functional teams: sales, receivables and marketing to ensure all stakeholders are informed of supplier related developments and execution is undertaken across the range.Collaborate with suppliers to manage the external relationships of the company principally with its internal Stakeholders.Monitor and enhance compliance with contractual obligations and resolving on any issues stemming from agreed terms and conditions drafted.Continuously assess supplier performance and address any issues promptly.Drive internal communication and organization wide initiatives.Streamline with external strategic communication agencies to ensure consistency in corporate messaging.Work closely with sales team to develop and execute joint business plans with key retailers and distributors.Develop branding initiatives, internal communications and external media relations.Prepare reports and provide recommendations accordingly as and when needed.Translate brand elements into plans and go-to-market strategies.

REQUIRED SKILLS

Public Relations, Brand management, Business development, Sales strategy, Supplier evaluation and management, Advertising, Corporate communications, Marketing

REQUIRED EDUCATION

Bachelor's degree