Communications Manager at Kyosk Digital Services
4 weeks ago
A kiosk is an informal convenience store selling everyday household items. Known locally by their vernacular names e.g. Duka in Kenya, Spaza in South Africa, Kantemba in Zambia. kiosk-type retail outlets are the cornerstone of African retail, accounting for over 60% of all retail trade flows. Despite their importance, kiosk-type retail outlets face significant challenges, including high cost of stock and unreliable delivery
Role Profile:
The role is within the Marketing Department and shall be the driver of communications for the region ie. Kenya, Uganda, Tanzania and Nigeria. Shall be responsible for brand communication at Kyosk Digital Services Ltd.
The Regional Communications Manager shall be working closely with Country General Managers, Heads of Departments and in-country Commercial Teams to drive the brand accurately and effectively.
Key Responsibilities:
Develop and implement an internal and external communication strategy that aligns with the company goals and values.
Manage the company’s website and social media channels to ensure content is up to date, engaging, and aligned with the brand story.
Create and publish thought leadership articles, blog posts, and other content that supports the company’s story telling initiatives.
Develop buyer personas to inform marketing and communication strategies.
Drive employee branding to enhance the company’s reputation and attract top talent.
Compile customer testimonials and other evidence to support the company’s messaging and build trust with stakeholders.
Work closely with media outlets and journalists to pitch stories, provide interviews and secure coverage.
Collaborate with internal stakeholders and external agencies to produce high quality marketing and communication materials.
Analyze data to identify trends and insights that can be used to improve the company’s storytelling initiatives.
Regularly report on the success of storytelling activities to internal and external stakeholders.
Minimum Qualifications & Desired Skills:
Education: A bachelor’s degree in communication or a related field is required. A master’s degree in communication or public relations is preferred.
Adaptability: The candidate should be able to work in a fast paced environment and be able to adapt to changing scenarios. They should be comfortable working in a multicultural environment.
Proficiency in writing: The ideal candidate should have excellent written and verbal communication skills. They should be able to write clear, concise and effective copy for various communication channels like press releases, website content and social media posts.
Media Engagement: The candidate should have experience in media relations and be able to develop and maintain relationships with journalists and media outlets. They should also have experience in pitching stories to the media and be able to handle media inquiries.
Social Media: The candidate should have experience in managing social media platforms, creating content, and monitoring social media channels. They should also be up to date with the latest social media trends and be able to incorporate them into their communication strategies.
Public Relations Agency Experience: The candidate should have worked for at least three years in a Public Relations Agency. They should have experience in developing and executing communication strategies for clients across various sectors.
Leadership: The candidate should have strong leadership skills and be able to work collaboratively with other departments across the organization including the Leadership Team.
Competencies & Key Skills:
Strategic Thinking & Orientation;
Commercial Acumen & Entrepreneurial Thinking;
Leadership and Influencing Skills;
Stakeholder Management;
Drive for Results;
Analytical Thinking & Problem-Solving Skills;
People Management & Development.
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