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PFL is a member of Industrial Promotion Services (K) Ltd (IPS) group of companies, which is the industrial and infrastructure arm of the Aga Khan Fund for Economic Development (AKFED), an international development agency dedicated to promoting entrepreneurship and building economically sound enterprises in sub-Saharan Africa as well as Central and Southern Asia.

Summary

We are looking to hire a Graphic Designer. This position will be based in Ruaraka, Nairobi County. The Graphic designer will be responsible for creating visual concepts that communicate information.

He/ she shall use elements such as shapes, colors, typography, images and more to convey ideas as guided by the Company brand book through static and animated communication.

Responsiblities

The main duties and responsibilities of this position entails: - Timely developing creative concepts for campaigns and Promotions in a creative manner that effectively communicates to customers and prospects for business growth of PFL brands.

Adaptation of the approved concepts by the Marketing Manager for various communication channels such as Billboards, Social Media banners/Gifs, posters etc as per the brief.

Ensure daily provision of assets for the Social Media Calendar, Quarterly billboard concepts and timely fresh concepts to keep the brand vibrant.

Create visual assets for the website as and when required to keep the website up to date as per the brand book guidelines.

Ensure branding and promotion assets such as signage, T-shirts, Hoodies, Mugs, bags etc are up-to date with the current brand manuals.

Liaise with production suppliers to ensure quality materials are used and adherence to brand identity i.e logo, pantones, dimensions are adapted as per PFL brands' manual.

Take full responsibility of proof reading together with the marketing team to avoid design errors and typos on the artworks before posting or production.

Take lead in Advising the Marketing Manager, head of Commercial & staff on strategies that will keep the business ahead of the curve through research, case studying and innovative proposals including but not limited to advanced digital trends, AI etc.

Assist in events set up to ensure that the branding aspect is as per PFL brands Standards.
Design internal communications, templates for presentations and newsletters.
Responsible for all brand label design & packaging.
Provide support in product photoshoots.

The ideal candidate will have the following qualifications: - Strong language and communication skills, including proofing and editing.
Self-starter with ability to monitor, organize, and manage multiple projects.

Proficient knowledge of graphic software including the components of Adobe Creative Suite, Microsoft Office, and social media scheduling software such as Sendible.

Excellent IT skills, especially with design and photo-editing software.
Strong ethical standards.