Copywriter, Fundraising Programs

2 weeks ago

Nairobi, Nairobi Area, Kenya Wikimedia Foundation Full time
The Wikimedia Foundation is the nonprofit that hosts Wikipedia and our other free knowledge projects. We want to make it easier for everyone to share what they know. To do this, we keep Wikipedia and Wikimedia sites fast, reliable, and available to all. We protect the values and policies that allow free knowledge to thrive
Summary


The Wikimedia Foundation is looking for a Copywriter, reporting to the Lead Creative Strategist, to develop and execute creative strategies that will grow our revenue base and strengthen our relationship with our donors.

This role will involve working with the Fundraising Content Team to develop compelling and engaging fundraising content across a variety of channels, including banner appeals on Wikipedia, email, social media, and web.

This role is a mix of copywriting, content strategy, project management, A/B testing content and reporting. A blend of creative and analytical skills will be very beneficial in this role.

Responsibilities:
Collaborate with the Fundraising Content Team to conceptualize messaging goals for our fundraising campaigns
Assist in the creation and revision of high-level messaging as well as day-to-day copy for a range of creative fundraising materials across channels
Work within the parameters of our unique A/B testing program to generate growth through content optimization. This includes staying on top of A/B test results and contributing to some of the donor research work that informs our iterative process
Participate in brainstorming sessions and contribute creative ideas for new fundraising campaigns

Help manage creative project timelines and ensure deliverables are met on time: coordinate content administration tasks including creating and organizing Google Docs, formatting content, and ensuring accurate delivery of materials to the appropriate production teams, maintaining clear documentation and communication throughout the process.

Perform other duties as assigned by the Lead Creative Strategist

An example of a typical day for our copywriter

Align with our Lead Creative Strategist on content priorities and latest test results
Create a series of variants to optimize our banner content in one of our international campaigns
Provide copy-editing support on a Major Gifts email newsletter
Organize a folder of images and videos for an upcoming multimedia brainstorming session
Send back the first draft of a recap from a recent donor engagement series

Requirements:
Bachelor's degree or experience in a relevant field (e.g., marketing, advertising)
Excellent writing and editing skills
Strong communication skills
Ability to work collaboratively in a remote team environment
Strong attention to detail and ability to manage multiple projects simultaneously
Basic understanding of fundraising principles and practices
Experience with digital marketing tools (emails, social media and banners)
Analytical skills
Passion for the mission of the Wikimedia Foundation

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