Marketing Associate

1 month ago


Nairobi, Nairobi Area, Kenya Kapa Oil Refineries Full time

ABOUT THE COMPANY

Our operations are based on the manufacture of edible oils, margarine, baking powder, detergent powder, laundry soaps, toilet soaps and glycerine. We aim to lead the market in terms of the quality and performance of our products and customer service. Kapa is committed to being the 'benchmark company' for quality products in Africa. We aim at providing our customers with premium quality consumer goods at competitive prices while operating in an environmentally sensitive and socially responsible manner. All our processes and procedures are of the highest quality, designed to give results of premium quality. The mechanics and techniques behind our processes and procedures gives zero allowance for error therefore producing high quality products and ensuring quality consistency.

JOB SUMMARY

Qualification;2-3 years' experience in marketing field; FMCG experience is an added advantage.Proven skills in 360 multi-channel campaign execution and monitoring.Bachelors' degree in Marketing from accredited university.Exhibit strong written and verbal communication skills.Innovative, proactive and creative.

RESPONSIBILITIES

Social media management of all accounts; Monthly concept notes generation and content management. Analysis of monthly social listening report.Supervise and train community managers on social media response.Blog management on the websiteQuarterly consolidated digital report on performance of the pages.Event management and planning for sales and marketing functions i.e. Roadshows, supermarket launches and brand.Generation of E-shots for all festivities.Ecommerce accounts support i.e. Jumia, Sendy, Twiga, CashbackNext cloud file structure management-Ensure everything is saved on next cloud.Planning of monthly BTL market storms to enable consumer engagements and gather feedback on product performance.Generating artworks and planning of all promotional items and dispatch to different regions.Monthly budget reconciliation of the marketing expenses.CSR/PR for the department.Email enquiries.Customer Service management through customer/product complaint handling through emails, direct calls and key account outlets.Product packaging updates and changes.Next cloud file structure management-Ensure everything is saved on next cloud.Brand/Category tasks;Execution and planning of all campaign activities for the assigned categories.In charge of all GT and MT activations in the assigned categories.Ensuring T.OM through distribution of promotional items, wholesale and retails activations. Market testing of new entrants to ensure team is up to date with the changes.Help in modern trade listing of new products.Innovation strategies to increase market share.Quarterly brand health check from the IPSOS data received.Quarterly brand reports focusing on the brand activities both in GT, MT and ATL.Brand book custodians.General trade performance of assigned brands from listing, market storms, display and PCOS (picture of success in different outlets).NPD Champion from packaging inspiration, market research and product launch.

REQUIRED SKILLS

Budgeting, financial planning, Reporting, Cloud architectures and services, Talent management and planning, Planning, Marketing

REQUIRED EDUCATION

Bachelor's degree



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