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KE - Head of Advertising at

2 months ago

Nairobi, Nairobi Area, Kenya Jumia Full time

JUMIA is an e-commerce startup with an aim to mimic Amazon's success by delivering a wide range of items, from toys to generators across the African continent.

Shortly after the startup of the business in Nigeria, JUMIA launched warehouses in four other growing countries which include:
Egypt, Morocco, Kenya and Cote d'Ivoire.
Responsibilities

Proactively lead client relationships by leveraging traffic and platform capabilities to drive the client's business and marketing objectives.

Collaborate with Key Accounts brands and their partners to develop clear business objectives, high impact digital marketing programs and measurement of those programs.

Manage projects across cross-functional teams and with the client to ensure successful delivery of those programs.
Present findings and results to Key Accounts Client Executives.
Act as a knowledgeable industry leader in online marketing, analytics, and targeting.
Improve and share project management processes, standards, templates and best practices both internally and with client teams.
Maximize revenue inflow from these client accounts.
Attain monthly, quarterly and annual sales targets related to your client account portfolio.
Actively identify and pursue new advertising client accounts.
Conceptualize, verbalize, document, test, propose and present new online revenue generating opportunities in consultation with CMO.

Use web analytics tools to analyse site traffic and user demographics in support of online campaign proposals and client presentations.

Source, execute, optimise and evaluate all elements of each media campaign. Be the bridge from strategy to execution.
Set up all measurement metrics and KPIs for each campaign.
Provide key learnings reports quarterly with recommendations for future plans.
Collaborate with brand teams to develop required content plans for digital media plans.

Understand the media landscape and look for opportunities to impact media plans with new partners and formats that could improve media performance.

Job Requirements

An advertising / marketing or related qualification will be advantageous.
Interest in delivering and supporting Jumia in a client-facing role.
Ability to excel in team environments.
Strong interpersonal and presentation skills.
Passionate about advertising, marketing, data, analytics and technology.
Minimum of 2+ years with agency experience.
Minimum of 4+ years digital advertising sales.
Interest in client-side positions and digital marketing initiatives.
Must be able to balance a creative and business approach.
Must be passionate about online advertising and marketing.
The ability to create and maintain good relationships with client accounts.
Able to identify and realize revenue opportunities related to online advertising.

Ability to live the Jumia values:
Delivers customer satisfaction;
Leads completely;
Embraces and drives change;
Goes the extra mile;
Is adventurous, open-minded and creative;
Creates fun and a positive team spirit.

What We Offer

A unique opportunity in implementing and executing new ideas for a thriving e-commerce business
The opportunity to work with professional and dynamic teams in and outside your local country
An unparalleled personal and professional growth as our longer-term objective is to train the next generation

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