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Digital Marketing Specialist

3 months ago

Nairobi, Nairobi Area, Kenya We Are Kusudi Full time

ABOUT THE COMPANY

UK businesses are struggling to recruit technical talent. Kenyans are struggling to find jobs. We Are Kusudi is solving both problems whilst changing lives and boosting Kenyan and British economies.

UK businesses are struggling to recruit technical talent. Kenyans are struggling to find jobs. We Are Kusudi is solving both problems whilst changing lives and boosting Kenyan and British economies.

And we do this whilst giving businesses a 60% cost saving, their time back, and paying Kenyans a life-changing GBP salary.

This isn't outsourcing: this is a curated matching process that brings you the best remote talent from emerging markets.

The Kusudi Way:

Source: We source the brightest software engineers and put them through a rigorous assessment and interview process.

Refine: Those who pass enter into our cohort based training programme where we coach them across all aspects of startup life and business professionalism.

Connect: Upon graduating from our programme, the cohort hears from a selection of tech companies and are interviewed by those they are interested in.

Nurture: candidates are placed with businesses and we offer ongoing peer-to-peer and cohort based support and mentorship.

Curious to hear more or sign up for our next cohort ? Drop us an email at

JOB SUMMARY

We are looking for a digital marketing specialist, for an initial 3 day a week, 3 month contract. For the right candidate, there is the possibility for this to turn into a permanent, full-time role. Our client is a UK based health tech company, founded by serial entrepreneurs who have previously exited businesses.

RESPONSIBILITIES

Acquisition: Explore and scale new channels while experimenting with various tactics daily to expand our online businessPaid Social & Search Management: Manage and optimize ad performance independently and with our agency. Must have hands-on experience in ad accounts.Conversion Rate Optimization: Engage in multi-variate testing, optimize landing pages, build web sections, and enhance new user journeys.Email, CRM & eCommerce: Enhance our CRM program to be top-tier, drive significant revenue, and discover new methods to improve and scale retention.Experimentation: Lead the scientific planning, setup, and analysis of tests across both online and offline user journeys to significantly speed up our testing pipeline.Creative Testing: Collaborate with our content team, designers, and external partners to quickly produce creative ads. Focus heavily on creative concepting and iteration, with an emphasis on hook rate, hold rate, script, visual elements, and copy.You will succeed if you are: Tech savvy: Stay updated on the latest best practices and advancements in our tech stack to become a world-class growth specialist. Oversee the maintenance of our customer data infrastructure, ensuring data integrity and resolving issues with developer supportCustomer-focused: Be a growth expert across all channels, handling customer touchpoints, including fulfillment, logistics, merchandise, new products, campaigns, and data. Develop new processes to enable innovative acquisition and retention strategies.Strategic: Lead initiatives to increase buying frequency and average order value, positively impacting the long-term LTV ratio.A Cross-functional collaborator: Seamlessly work on design, video, ads, copywriting, and tech necessary for your growth efforts.

REQUIRED SKILLS

Social media marketing, Search engine optimization (SEO), Customer support, CRM systems, Marketing

REQUIRED EDUCATION

Bachelor's degree