SaaS (Software as a Service) Marketing Trainee - 6 Positions at
1 month ago
Hanmak Technologies was formed with an inspiration to offer custom-made software solutions and customer tailored services to businesses and other organizations in Kenya and around the region.
Its birth was as a result of the need in the market for local software solutions that would solve local business problems.
SummaryWe are currently seeking ambitious individuals to join our Software as a Service Marketing trainee program. This 3-month training opportunity is designed to provide hands-on experience and mentorship in the dynamic field of SaaS marketing. Upon successful completion of the program, trainees will have the opportunity to join our team on a full-time basis.
Requirements & Skills
Excellent communication skills, both written and verbal
Solid understanding of Software as a Service, and associated technologies
Ability to translate highly technical software features into compelling marketing messages.
Strong understanding of digital marketing strategies
Experience with marketing automation tools, and the ability to analyze and interpret data to make informed marketing decisions.
Proficiency in creating compelling marketing materials, such as website content, email campaigns, and social media posts
Ability to build and maintain relationships with clients and partners.
Strong understanding of analytics and metrics
Degree in IT, BIT, Software Engineering, Computer Science and related disciplines
Key Responsibilities
Develop and implement marketing strategies to promote software products
Conduct market research to identify potential customers and their needs
Create and manage marketing campaigns across various channels such as social media, email, and online advertising
Generate leads and drive product adoption
Do sales pitch and conduct product demos
Analyze and report on marketing performance to optimize strategies and improve ROI
Stay updated on industry trends to inform marketing efforts
Build and maintain relationships with key stakeholders including customers, partners, and industry influencers
Support the development of sales collateral and product messaging
Contribute to the overall marketing and business strategy of the company
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