![Mogo Finance](https://media.trabajo.org/img/noimg.jpg)
Product Marketing Manager
1 month ago
We offer top-notch, long term Car financing in Nairobi and Mombasa to our prospective customers, which is up to 80% of any car's value.
With MOGO's efficient mode of services, you get to drive your dream car in a very short period of time at a very convenient interest rate.
Job Summary:
The Product Marketing Manager (Boda Financing) will be responsible for driving the growth of the motorbike financing product through new client acquisition and existing clients.
This role encompasses planning and executing marketing campaigns, process improvement, portfolio management (upsell, retention initiatives), development of new client acquisition channels & leading IT developments if needed.
The ideal candidate should have a strong background in (digital) marketing, data analytics, sales.Key Responsibilities:
Marketing and Communication:
Develop and execute marketing strategy to promote motorbike financing products.
Oversee all the digital & offline content for various marketing channels, including digital, print, and social media.
Initiate campaigns and/or special offers to keep loan issuances within the budget.
Process improvements & portfolio management:
Execute customer base communications and marketing programs to upsell and cross-sell for our large base of customers.
Collaborate with cross-functional teams to streamline loan issuances on web channel.
Ownership:
Track and analyze KPIs related to product growth, customer acquisition, and retention.
Have the growth mindset, do not be afraid to think big and take responsibility & ownership.
WHAT YOU WILL NEED:
Bachelor's degree in Business, Marketing, Communications, or related field
At least 3-5 years' proven experience working in Product Management field.
Orientation to results mindset.
Ambition, hungriness for success, drive to achieve targets.
Strong analytical skills (ability to analyze financial and operational performance).
Strong understanding of Digital and other Marketing channels
Ability to work independently.
Excellent written and verbal communication skills.
Hands-on approach to work with ability to build from scratch & scale up quickly.
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