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Marketing Manager

3 months ago

Nairobi, Nairobi Area, Kenya Dion Wine and Spirits East Africa Limited Full time

ABOUT THE COMPANY

At Dion Wine and Spirits East Africa Limited, we believe high-quality wines and spirits should not come at a great cost. We knew that with determination and perseverance, we could prove this to our clients and their customers. Since 2016, we have made it our mission to bring East Africa the world's best quality wines and spirits at competitive prices. We've scoured the earth to discover notable winemakers and producers who are passionate about what they do. Our love for travel plays an important role in inspiring our continued goal of bringing our clients and their customers the very best quality wines and spirits.

JOB SUMMARY

Company OverviewDion Wines and Spirits East Africa Limited is a dynamic and rapidly growing wine and spirits import and distribution company committed to bringing exceptional beverages to the market. With a diverse portfolio of premium and niche products, we aim to set new standards in the industry.The Wine Box a wholly own subsidiary of Dion Wines and Spirits East Africa Limited is a dynamic and growing enterprise with a diverse portfolio in the wine and spirits industry. Our assets include two premium wine and spirits shops, a vibrant wine bar, and a top-rated Cave a Manager restaurant. We pride ourselves on offering exceptional products and services, and we are seeking a talented Marketing Manager to join our team and help us elevate our brand to new heights.

RESPONSIBILITIES

Key Responsibilities:1. Strategic Planning and Execution:Develop and implement integrated marketing plans that align with the company's business goals and brand positioning.Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.Create and manage annual marketing budgets, ensuring efficient allocation of resources.2. Brand Management:Maintain and enhance the company's brand image across all channels and touchpoints.Develop and oversee brand guidelines to ensure consistency in messaging, visual identity, and customer experience.3. Digital Marketing:Lead digital marketing efforts including SEO, SEM, social media, email marketing, and website management.Analyse digital metrics and performance data to optimize campaigns and improve ROI.Manage the company's social media presence, creating engaging content and fostering community engagement.4. Content Creation:Oversee the creation of compelling content for various channels including blogs, newsletters, social media, and promotional materials.Collaborate with designers, writers, and external agencies to produce high-quality marketing collateral.5. Event Marketing:Plan and execute marketing events such as wine tastings, product launches, and special promotions to drive customer engagement and sales.Partner with the operations team to ensure seamless execution of in-store and off-site events.6. Customer Relationship Management:Develop and implement CRM strategies to enhance customer loyalty and retention.Analyze customer data to segment audiences and tailor marketing campaigns accordingly.7. Public Relations and Partnerships:Manage public relations efforts to generate positive media coverage and enhance brand reputation.Establish and maintain strategic partnerships with industry influencers, local businesses, and community organizations.8. Sales Support:Collaborate with the store managers to develop promotional materials and sales tools to support their efforts.Monitor and report on the effectiveness of marketing initiatives in driving sales and meeting business objectives.Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field.5+ years of experience in marketing, preferably within the wine and spirits or hospitality industry.Proven track record of developing and executing successful marketing campaigns.Strong understanding of digital marketing, social media platforms, and analytics tools.Excellent written and verbal communication skills.Creative thinker with strong problem-solving abilities.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Proficiency in marketing software and tools such as Adobe Creative Suite, GoogleAnalytics, and CRM systems.Passion for wine and spirits, with knowledge of industry trends and products.Personal Attributes:Highly motivated and results-oriented.Strong leadership and team collaboration skills.Detail-oriented with a focus on quality and consistency.Ability to adapt to changing market conditions and business needs.Compensation and Benefits:Competitive salary commensurate with experience.Performance-based bonuses.Comprehensive benefits package including health insurance, transport allowance and air time. Employee discounts on products and services.Opportunities for professional development and career advancement.Dion Wines and Spirits and The Wine Box is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.This job description provides a detailed overview of the responsibilities and qualifications needed for the Marketing Manager role, tailored to a company operating in the wine and spirits industry.

REQUIRED SKILLS

Market research, intelligence, Public Relations, Brand management, Content management, Digital content development and editing (social media, blogs, etc.), Leadership skills, Sales strategy, Event management, Marketing, Customer relations

REQUIRED EDUCATION

Bachelor's degree