Marketing Officer at

1 month ago

Nairobi, Nairobi Area, Kenya Corporate Staffing Full time
Corporate Staffing Services is a leading recruitment agency in Kenya providing complete recruitment services. In the last ten years we have been partners to local and foreign businesses looking to hire Kenyan professionals. We have recruited for diverse clients in different sectors and industries.

Responsibilities

Implement marketing strategies to promote sales, analyze market trends, identify potential clients, and manage advertising campaigns.

Play a crucial role in building and maintaining relationships with clients and partners, negotiating contracts, and staying informed about industry regulations.

Collaborate with the team to develop comprehensive media plans and marketing calendars.
Proofread and review content before posting to ensure accuracy and quality.
Create visually appealing content for social media channels, including short-format videos.
Work closely with the design team to produce graphics, videos, and other multimedia content.
Assist in planning, executing, and analyzing marketing campaigns to enhance product awareness and drive sales.
Monitor social media trends, analyze data, and provide insights to optimize campaigns. Utilize analytics tools to measure and report on the performance of social media and marketing efforts.
Drive the implementation of marketing & digital campaigns that meet business objectives and drive leads.

Direct and support market research, data collection, data analysis and interpretation of market data for short- and long-term market forecasts and reporting.

Work closely with the sales department to align on sales generation strategies.
Maintain brand standards and ensure compliance across all marketing and communication channels.
Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

In charge of all content in our website and all our digital platforms to ensure it is relevant and in line with the marketing and digital policies.

Managing and increasing the online presence and brand of the company through networking tools and social media.
Track SEO and Google Analytics data for management decision making.
Develop and implement marketing budget and ensure remains within the approved budget.
Tasked in protecting the integrity of the brand by ensuring it's done as per branding guidelines.
Manage and maintain social media messaging with an aesthetic that is consistent with the overall branding.
Build a creative, dynamic, consistent, and interesting social media voice.
Develop and implement social media platforms such as Twitter, YouTube, Facebook, Instagram, WhatsApp etc.

Qualifications & Experience

Diploma in Sales and Marketing or a related Business field from a recognized institution.
At least two years of demonstrable Sales experience, preferably in a freight and logistics industry.

Communication Skills:
Ability to articulate the value proposition of freight services clearly and persuasively, both in written and verbal communication.

Market Analysis:
Proficiency in analyzing market trends, identifying potential opportunities, and assessing competitor activities to inform marketing strategies.

Logistics Knowledge:
Understanding logistics and the freight industry to effectively market and communicate the unique features of the company's services.

Digital Marketing:
Familiarity with digital marketing tools and platforms to execute online campaigns and reach a wider audience.

Relationship Building:
Ability to cultivate and maintain strong relationships with clients, partners, and stakeholders within the freight industry.

Time Management:
Efficiently managing time and priorities to meet deadlines and handle multiple marketing initiatives simultaneously
Effective communication skills and a solid understanding of logistics are essential for success in this position.
Public speaking and presentation skills.

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