Sales & Marketing Manager - Kenya

4 weeks ago

Nairobi, Nairobi Area, Kenya Wilderness Full time

ABOUT THE COMPANY

We are dedicated to authentic, genuine service and delivering the warmest hospitality with passion. We are humble, generous and empathetic towards everyone within our collective, whether we are welcoming and hosting guests, working alongside colleagues or collaborating with partners, communities or governments. We are inclusive and have fun expanding the world's wilderness together, taking pride in sharing our incredible wild places with all who visit us. We set ambitious, industry-leading standards, then deliver on them over and over again, consistently exceeding expectations.

JOB SUMMARY

The individual must be an organized Sales and Marketing Manager and must assist in the promoting and selling of our company's products, to create competitive advantages for our company in the safari industry. The Sales and Marketing Manager's responsibilities include generating unique sales plans, creating engaging advertisements, emails, and promotional literature, developing pricing strategies, and meeting marketing and sales human resource objectives. The Sales and Marketing Manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.To be a successful sales and marketing manager, you should have strong interpersonal, leadership, and communication skills. You should also possess an in-depth knowledge and understanding of sales and marketing.Candidate ProfileQualifications:A bachelor's degree in marketing, mathematics, business administration, or related field.Understanding and knowledge of sales and marketing.Experience:3-5 years' experience in marketing or sales.Experience in management may be advantageous.Skills:Strong analytical, organizational, and creative thinking skills.Creative, organized, and excellent communication skills.Excellent communication, interpersonal, and customer service skills.Knowledge of data analysis and report writing.The ability to understand and follow company policies and procedures.Personal Attributes:Ability to work under pressure without compromising accuracy.Ability to pace oneself and prioritize demands.Team worker and ability to interface with various departments.Good, follow-up skills.A consistent approach to quality of output, service, and result orientated.Interests:A passion for wildlife and a commitment to sustainability and conservation.

RESPONSIBILITIES

Promoting the company's existing brands and introducing new products to the marketAnalyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goalsResearching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goalsGathering, investigating, and summarizing market data and trends to draft reportsImplementing new sales plans and advertisingRecruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing objectivesMaintaining relationships with important agents by making regular agent visits, understanding their needs, and anticipating new marketing opportunitiesDelivering of Marketing presentations - such as the Wilderness guide induction training, 'train the trainer' sessions with Wilderness product teamStaying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networksUtilizing customer relationship management (CRM) software to manage leads, track interactions, and maintain accurate records of sales activities and customer communicationsNegotiating contracts, pricing, and terms of sale with clients, preparing proposals, quotes, and sales agreements in accordance with company policies and guidelinesDistribution of our yearly contract ratesAgent visits in our key source marketsManagement of agent relationshipsHosting agent FAM trips to our propertiesAttending local and international trade showsPreparing monthly reportsMonitoring our special offers and the special offers of our competitorsLook after our relationship with Karin Froelich in GermanyContributing to the development of sales forecasts, budgets, and strategic plans, providing input and insights to support business growth objectivesWorking closely with the Director of Sales and Marketing, the Digital marketing manager and the Travel Shop team to enhance the agent and guest booking experience.

REQUIRED SKILLS

Negotiation, Brand management, Account management, Sales strategy, Marketing

REQUIRED EDUCATION

Bachelor's degree

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