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Marketing Manager at

4 months ago

Nairobi, Nairobi Area, Kenya Ufanisi Digital Full time
General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Duties and Responsibilities

manage and coordinate all marketing, advertising and promotional staff and activities
conduct market research to determine market requirements for existing and future products
analysis of customer research, current market conditions and competitor information
develop and implement marketing plans and projects for new and existing products
expand and develop marketing platforms including social media platforms
manage the productivity of the marketing plans and projects
monitor, review and report on all marketing activity and results
determine and manage the marketing budget
deliver marketing activity within agreed budget
report on return on investment and key performance metrics
develop pricing strategy
create marketing presentations
liaise with media and advertising
collaborate with the sales function
monitor industry best practices

Education and Experience

business or marketing-related degree or equivalent professional qualification
experience in all aspects of developing and managing marketing strategies
technical marketing skills
proven experience in customer and market research
relevant product and industry knowledge
digital marketing skills
experience with relevant software applications
Key Competencies

excellent written and verbal communication skills
collaborative skills
formal presentation skills
organization and planning
strategic and critical thinking skills
data analysis and management
problem analysis and problem-solving
team leadership
persuasiveness
adaptability
creativity
judgment and decision-making
What are the top 5 skills you need to be a successful marketing manager today?
Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.

collaborative and communication skills – able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams
technological and digital marketing skills – contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
critical thinking skills – able to understand situations and problems, identify cause and effect relationships and develop effective strategies
analytical skills – agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently
creativity and innovation – able to develop new concepts and devise unique marketing campaigns