Digital Marketing Manager

JOB SUMMARY

We are looking for a creative and data-driven Digital Marketing Specialist to join our dynamic team You will be responsible for developing and executing engaging social media campaigns, managing our online presence, and creating high-quality graphic design assets that resonate with our target audience. In this role, you'll wear multiple hats, but don't worry, you'll have the support and resources to thrive.

RESPONSIBILITIES

Social Media Management:Develop and implement a comprehensive social media strategy across all major platforms (e.g., Facebook, Instagram, Twitter, etc.)Create engaging social media content (including text, images, and videos) using Canva or Adobe Creative SuiteManage social media communities, respond to comments and messages, and build brand awarenessTrack and analyze social media performance using relevant metrics and reporting toolsStay up-to-date on social media trends and identify new opportunities for engagementGraphic Design:Design eye-catching social media graphics, website banners, email marketing visuals, and other marketing materials using Canva or Adobe Creative SuiteEnsure brand consistency across all marketing materialsCollaborate with internal teams to develop creative concepts and designsPaid Advertising:Develop and manage paid advertising campaigns on social media platforms and other relevant channelsAnalyze campaign performance and optimize spend for maximum ROIStay informed about the latest paid advertising trends and best practices

REQUIRED SKILLS

Written communication, Social media marketing, Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Social media usage (Facebook, Twitter, etc.), Graphic Design, Creative design, Advertising, Corporate communications, Marketing

REQUIRED EDUCATION

Bachelor's degree