Social Media Executive

1 week ago

Nairobi, Nairobi Area, Kenya Mr. Green Trading Africa Kenya Ltd. Full time

ABOUT THE COMPANY

In a saturated social enterprise field that's too focused on rewarding scale, speed, and brand-new solutions, it's refreshing to encounter a purposeful, value-driven initiative that is building on existing innovations to tackle the chronic problem of waste management in Africa.
Mr. Green Africa is a Nairobi-based recycling start-up whose vision is to change people's perceptions towards. Waste equals value. This small company incorporates the concept of shared value—creating economic value while addressing social and environmental challenges—into its core, by harnessing the untapped potential of an existing informal waste management industry.

JOB SUMMARY

The social media executive will be responsible for planning, developing, implementing and managing strategies for the social media accounts and SMS marketing. Their competence determines how effectively MGA will be able to portray its brand value online and communicate with stakeholders. S/He will have knowledge of the BOP marketplace to best leverage the digital tools to contribute to MGA's goal to drive organic growth and sustainable differentiation.RequirementsMinimum Qualifications, Regulatory & Legal RequirementDegree in Marketing, communication or similar relevant field2+ years of relevant experience as a Social Media Executive or similarExcellent knowledge of Youtube, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media platformsCreative thinker with data-driven analytical aptitudeGood understanding of SEO/SEM and web traffic metricsIn-depth knowledge of CRM software and Content Management SystemsGood understanding of social media KPIsCreate flawless deliverables that require little to no editingCompetencies and AttributesExcellent communication, organization and influencing skillsFluency in digital toolsCreativity & InnovationComfortable communicating innovative approaches in getting the work done faster, betterBias for action and ability to make things happenLearning appetite and empathyStrategic thinkingGood in copywritingBasic design skills and knowledge of graphic design tools, such as Adobe Photoshop, is a plusYou have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously

RESPONSIBILITIES

Develop, implement and manage MGA's social media strategy: Involves running customer awareness campaigns and MGA brand awareness campaigns. Curating engaging relevant content for social media platforms that will propel MGA to achieve short, medium and long-term strategic objectives.Define and achieve MGA's important social media KPIs that align with achievement of company goals: Respond to questions and feedback from social media platforms and redirect queries to relevant departments in MGA as required. Keep abreast of the latest social media best practices and technologies.Develop, manage and oversee social media content across all channels this includes instructional videos, language translation, graphic design content and stakeholder testimonials.Use and monitor social media marketing tools: Monitor SEO and user engagement and suggest content optimization. Monitor Social media campaigns and analyze data obtained to determine strategic objectives met. Measure the success of every social media campaign as per the set targets.Analyze social media performance metrics and provide regular reports to management. Measure the success of every social media campaign as per the set targets. Prepare and share detailed reports on Social Media activities with relevant stakeholders in MGA.Train internal staff on digital marketing best practices: Embed company culture and promote the GREEN Values making each staff a brand ambassador.Research and recommend new social media platforms and strategies for the company to achieve its goals via social media marketing.

REQUIRED SKILLS

Written communication, Social media marketing, Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Creativity

REQUIRED EDUCATION

Bachelor's degree

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