Deputy Director, Business Development Services
1 month ago
ABOUT THE COMPANY
Kenya Marine and Fisheries Research Institute is empowered to carry out research in Marine and Freshwater fisheries, Aquatic biology, Aquaculture, Environmental Chemistry, Ecological, Geological and Hydrological studies, as well as Chemical and Physical Oceanography.
JOB SUMMARY
Requirements for Appointment/Person SpecificationFor appointment to this grade a candidate must have: -i) At least ten (10) years' relevant work experience, three (3) of which must have been in a management role in the public or private sector;ii) Master's degree in Entrepreneurship Development, Marketing, Business Management or its equivalent qualification from a recognized institution; iii) Bachelor's Degree in Entrepreneurship Development, Marketing, Business Management or its equivalent qualification from a recognized institution;iv) Management course lasting not less than four (4) weeks, or equivalent, from a recognized institution; v) Computer Literacy; andvi) Fulfil the requirements of Chapter Six of the Constitution.
RESPONSIBILITIES
Duties and responsibilities of the officer will entail:i) Commercialization of research outputs;ii) Developing and coordinating preparation of work plans for the sales teams through structural design and implementation of the work plan document to ensure effective allocation responsibilities to staff and successful sales activities;iii) Prepare quarterly reports on marketing & development activities to enable evaluation of progress and planning for future activities; iv) Developing marketing and publicity concepts for products and services aimed at increasing public awareness of what the Institute offers; v) Managing interactive social media accounts through daily administration of the e-commerce website & social sites; vi) Ensuring quick response to customer issues and boosting communication with external clients; vii) Developing and circulating Enterprise marketing tools through design, production and distribution of fliers, profiles and leaflets to clients and unit managers to increase the Institute's customer base; viii) Managing day to day general customer communiqué through receiving and addressing complaints, enquiries and feedback aimed at improving customer service aspects; ix) Developing various Enterprise brands through design and production of branded packages for Institute's products to enhance corporate image, build customer confidence, enhance product differentiation;x) Developing media features such as newspaper adverts on products and services for increased customer awareness and increased revenue generation; xi) Designing and developing advertising billboards for all revenue units to strengthen KMFRI's customer base; andxii) Managing outdoor sales activities through coordination and supervision of sales personnel towards increased revenues and better customer services.
REQUIRED SKILLS
Vision and strategy, Research and development, Leadership skills, Research planning
REQUIRED EDUCATION
Post-graduate education
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