Digital Marketing Assistant

1 day ago

Karen ward Nairobi County, Kenya GoodHire Consultants Full time $120,000 - $240,000 per year

We are seeking a creative, highly organized, and results-driven
Digital Marketing Assistant
to manage our client's bakery online presence. The primary goal of this role is to increase brand visibility, drive engagement, and directly translate online activity into in-store foot traffic and online orders.

This role requires a passion for food, an eye for stunning visual content, and strong analytical skills.

Key Responsibilities

1. Social Media Management & Content Creation

  • Content Calendar -
    Develop and execute a consistent weekly content calendar for all primary social media platforms (
    Facebook, Instagram, Pinterest and WhatsApp Business
    ), adhering to the principles of "The Consistency Command."
  • Visual Content -
    Capture and edit high-quality, appetite-inducing photos and short-form video content (Reels/Stories) of products, baking processes, and shop ambiance.
  • Engagement -
    Actively monitor comments, direct messages (DMs), and mentions across all platforms, ensuring timely and professional responses.
  • User-Generated Content (UGC) -
    Encourage, track, and re-share customer photos and testimonials to build social proof and credibility.

2. Local Digital Presence & SEO

  • Local SEO -
    Manage and optimize the
    Google Business Profile
    listings. Ensuring accurate business hours, up-to-date photos, and clear directions.
  • Review Management -
    Proactively respond to all online reviews on Google, Facebook, and other relevant platforms to maintain a positive online reputation.

3. Paid Advertising & Analytics

  • Meta Ads -
    Execute, monitor, and optimize small, targeted ad campaigns on Facebook and Instagram (Meta Ads) focused on local reach, new product launches, and seasonal promotions.
  • Performance Reporting -
    Track key performance indicators (KPIs) such as engagement rate, follower growth, website traffic, conversion rate from social media.
  • Competitor Analysis -
    Regularly monitor the digital marketing activity of local competitors, identifying successful strategies and content trends.

Required Qualifications

  • Experience -
    1+ years of proven experience managing social media accounts for a consumer-facing brand (preferably food/retail).
  • Education -
    Diploma or Degree in Marketing, Communications, Business, or a related field.
  • Tools -
    High proficiency in social media tools and platforms (Meta, Pinterest etc), basic photo/video editing software (e.g., Canva, CapCut), and Google Business Profile management.
  • Skills:
    Excellent copywriting, verbal communication, and organizational skills. Must have a keen eye for aesthetics and high-quality food photography.

Key Performance Indicators (KPIs)

  • Social Media Engagement Rate
  • Follower Growth Rate
  • Volume of new leads generated via social media.
  • Local SEO performance

How to Apply

Interested candidates are invited to 
URGENTLY
 submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to 

by
COB 8
th
Dec 2025
.

Salary:
Kes. 15,000

Applications will be reviewed on rolling basis until the role is filled.

The ideal applicant 
should
 be based within 
Limuru Road and surrounding areas
 for ease of commute.

  • Goodhire is an equal opportunity recruiter. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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