Brand Manager

5 days ago

Nairobi, Nairobi Area, Kenya Glacier Products Limited Full time $100,000 - $250,000 per year

We're Hiring: Brand Manager (FMCG)


Company:
Glacier Products Limited


Employment Type:
Full-time

Are you a strategic, creative, and data-driven marketer with a passion for building powerful consumer brands? We are looking for a
Brand Manager
to lead brand growth and drive market impact for one of our flagships FMCG brands.

About the Role

As our Brand Manager, you will own the end-to-end brand strategy, from insight to execution. You will lead brand plans, grow market share, strengthen brand equity, and deliver exceptional consumer experiences across all touchpoints.

Key Responsibilities

  • Develop and execute annual brand plans that drive growth and profitability.
  • Lead ATL, BTL, digital, and in-store campaign strategy and execution.
  • Conduct continuous market, consumer, and competitor analysis to identify opportunities.
  • Partner closely with Sales, Trade Marketing, Supply Chain, R&D, and Finance to deliver brand objectives.
  • Manage budgets efficiently and ensure high ROI on marketing activities.
  • Track brand performance and generate actionable insights and reports.
  • Collaborate with agencies on creative development and media strategy.

What We're Looking For

  • Bachelor's degree in marketing, Business, or related field.
  • 4–6 years' experience in brand management, preferably in FMCG.
  • Strong analytical skills with a passion for consumer insights and data-driven decision making.
  • Proven experience managing campaigns, innovation projects, and cross-functional teams.
  • Excellent communication, creativity, and leadership abilities.
  • Ability to manage multiple priorities in a fast-paced environment.

How to Apply

Send your CV and portfolio (if applicable) to

Deadline:
9
th
December 2025

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