Business Development Associate

Job Purpose

The Business Development Associate will sell and administer programs. You will build and cultivate sustainable key new business and retention relationships with potential clients and partners. A key role in filling in programs with the requisite participants as per the planned number of participants.

Reporting and Working Relationships

• Reports to the Founder/CEO
• Supervise Program Associates

Relationships and Contacts:

• CEO and Consultant Associates.
• Talent Partners across different sectors, nationally and regionally.
• Faculty.
• Professional, Statutory and Regulatory Bodies.
• Service providers to the various programs across the company.
• Collaborative partners, partner training companies in Kenya and globally.
• Interdepartmental relationships with colleagues across the company.

Roles and Responsibilities.

1. Business development: -

• Programs selling and marketing activities, identifying and following up and converting sales leads aimed at generating participants for training programs
• Maintaining and developing relationships with new and existing clients for new and repeat business and supporting industry linkages so that they continue to use IFFB as their knowledge partner.
• Participate in networking activities to generate leads for conversion.
• Use Social media platforms to generate leads for conversion.
• Initiating and oversee marketing events to generate leads for the company.
• Prepare and confirm participants lists for training programs.

2. Program management and administration: -

• Plan and coordinate all pre-and-post activities as pertains to programs and class management when the programs are in session
• Working closely with quality assurance department to ensure program standards are maintained in file preparation, faculty evaluation and feedback analysis.
• Working closely with program faculty to ensure program materials are received in good time and shared with the participants.
• Working closely with support departments like IT, Finance, Marketing, and Coaching to ensure program logistics are put in place before the programs are run.

3. Proposals and Reporting

• Develop presentations and proposals to prospective clients and partners.
• Track and analyze sales data, providing regular reports and insights to the management team.
• Develop and maintain key performance indicators (KPIs) to measure revenue performance and effectiveness.

4. Debt & Cost management for all programs

• Report and discuss activity schedules and plans, maintain program expenditures within budget parameters by working with the program director and the team to establish and achieve revenue goals.
• Continually devise ways to increase customer satisfaction and deepen client/partner relationships and maintain lasting client and partner relationships.
• To support the development of content for training programs in liaison with the course leader or faculty.
• Supervision of Program associates and program administrators.

5. Research

• Carry out feedback through customer feedback surveys after every client group engagement to facilitate the design and creation of new product services.
• Identify trends, opportunities, and challenges, and make data-driven recommendations to management for continuous improvement.
• Monitor industry trends and market conditions.

Competencies and Skillsets for this Role.

• Good business knowledge and experience.
• Proactivity and excellent organizational skills.
• Ability to effectively research new emerging market opportunities.
• Creativity and problem-solving skills.
• Excellent written and verbal communication skills.
• Team player and good networking skills.
• Analytical and close-detail oriented.
• Strong sales and negotiation skills.

Education, Qualifications and Experience.

• A business-related university degree is desirable. Holders of professional business-oriented certifications like CIM with good work experience can also apply.
• At least 2 years of experience in business development/sales
• Strong verbal communication and presentation skills.
• Demonstrated ability to prepare and present proposals is key.
• Proven track record of achieving or exceeding sales targets.
• Demonstrated knowledge and experience in preparing and monitoring budgets.
• Good knowledge and working experience with Microsoft Office suite.
• Good knowledge and working interaction with social media platforms.

If you possess the above competencies, have the relevant credentials and experience, apply for the job by sending an application letter and your current CV to email address:

The closing date is 9th January 2026. Only short-listed candidates will be contacted. Institute for Family Business (IFFB) is an equal opportunity employer.