Marketing & Business Operations Manager (2500 bbl/yr) - Lion's Tail Brewing Co

MarketingManage LTB Social MediaPost quality content daily to drive business and customer followingNew releases (>70/year), taproom events, community events, lesser-known information about LTB, re-launching core brands, taproom experience, etc.Currently using FB and IG, but considering other worthwhile avenues as well.Re-share events or tagged posts to Stories when worthwhileCreate Facebook events for all taproom eventsRespond to customer inquiries, comments, ratings, reviews when appropriate/valuableExplore other advertising opportunitiesPrint, Radio, TV, Streaming services, billboards, etc.Collaborations with other businesses (brewery, non-brewery, non-profit, etc.)Seek out meaningful community engagement partnershipsMaintain website and online profiles (Google, Apple, Yelp)Update new release section weeklyUpdate summer hours and holiday hoursAdd new taproom events and food trucks as they get plannedUpdate plug-ins as neededAdd stores to Beer Locator as Sales dept updates themUpdate accounts sheet to track store's info – split into Beechwood Wholesale (Mad/Milw) and Self-Distro accounts.Design and Manage Branded MerchandiseCreate design concepts–Craft Industry Apparel will make proofs from themOrder quantities based on taproom sales dataUse industry resources such as Joe from OnTimeApparel for trends, recommendations, etcUse LTB resources for ideas, feedback, etc. to get the most value from this program.Coordinate 2/year employee apparel printing/embroidery runs.Create "Sell sheets" for Beechwood Sales PersonnelCopy finished labels & can renderings into Beechwood folder in DropBoxDesign Beer PackagingCan art, Packtech color style and case trays.Create concepts or list ideas and work with designer (contractor) to generate label art.Use beer info provided by owner and head brewer to generate descriptions and levels for "flavor wheel"Manage timing of this entire process from beer concept to delivery of packaging materials.Consult with Taproom Managers, as needed, on projectsParticularly with event ideas/executionHelp plan and execute annual Oktoberfest Celebration (with Neenah GM)Always weekend before Appleton's Octoberfest (typically around Sept 20)–plan date as soon as they announce it for following year. Create FB Event landing page.Book entertainment by end of JanuaryArrange rentals, confirm months prior to event.Business OperationsProcure all materials for Neenah operations and brewing processEverything needs to be ordered at least 2 weeks before brew date to ensure it arrives in timeIngredients like hard-to-find hops or shelf-stable additions can be ordered or sourced as soon as the recipe is finalizedOnce all ingredients are ordered/scheduled, recipe gets moved from Ready to Order folder to Brew Deck folderMinimize freight costs by coordinating, streamlining, etc the needs among our 4 malt typical malt suppliers, 3 yeast suppliers, 2 fruit suppliers, 3 chemical/process aid suppliers and 5 hops suppliers. No shipping doc nor fork truck but we do use a Powered lift.Work within the confines and limited storage ability of what our facilities afford us.Manage storage capacity/inventory among our various locations (Neenah, Wauwatosa, Off-site warehousing, etc.)Maintain levels of commonly used brewing suppliesWork with Head Brewer who sends order requests when supplies are getting low along with your inventory management process.Develop supplier relationshipsBuild existing relationships to get the most value, best possible pricing, and troubleshooting/help when needed.Find new suppliers to source new ingredients or for better pricing. Keep head brewer and owner abreast of new products, trends from suppliers, etc.Manage Cost Model with Cost of Goods for all LTB products.Input costs for each product as ingredients are ordered or using saved data from current inventory.Review final updates on recipe once production is complete to insure initial cost is accurateDetermine SKU pricing for taprooms based on costs and target gross margins set by owner. Compute gross margins for Head of Sales to determine distro/wholesale pricing.Contribute to new beer concept & name production planningManage the "Funnel" process for products from idea phase to material procurement to production.Maintain 1 new release each week, occasionally 2 releases during peak demand season.Verify our concepts against other products/names sold in the markets we compete in to make sure we are being unique (Untappd, Google, etc.)Use sales data to help guide the leadership team in this processServe on the leadership teamTypically a