Telesales Associate

Job InformationDate Opened 10/20/2025Job Type Full timeWork Experience 4-5 yearsIndustry Sales - MarketingCity NairobiState/Province Nairobi CityCountry KenyaZip/Postal Code 01000Job DescriptionWe are seeking a Telesales Associate to join our team and support business development efforts across Technology, Advertising and Industrial Automation industries. The ideal candidate is confident, target-driven, and self-motivated, with strong communication and negotiation skills. They should be adept at identifying prospects, nurturing leads, and building lasting client relationships through structured outreach, consultative selling, and solution-oriented engagement. A proactive attitude and the ability to adapt in a dynamic, fast-paced environment will be key to success in this role.ResposibilitiesLead Generation & Sales ConversionInitiate outbound sales calls, emails, and follow-ups to generate new business leads.Qualify prospects and present the Group's service offerings in a persuasive and professional manner.Maintain consistent contact with potential clients to convert leads into sales opportunities.Support lead generation campaigns across technology, advertising, and industrial solutions portfolios.Consistently achieve and surpass weekly, monthly, and quarterly sales and conversion targets.Market IntelligenceConduct market research and competitive analysis to identify emerging trends, industry shifts, and new growth opportunities.Monitor competitor strategies, pricing models, and service offerings to position subsidiaries as leading players.Translate market insights into actionable business development strategies and client recommendations.Client Engagement & Relationship ManagementUnderstand client needs across different industries and recommend appropriate solutions.Schedule appointments and demonstrations for Business Development Team or Account Executives.Build and nurture long-term relationships with prospects and repeat clients.Maintain professional client communication and ensure timely follow-ups.Contribute to excellent customer experiences by aligning client needs with internal capabilities.CRM & Pipeline ManagementMaintain accurate and up-to-date records in Zoho CRM for all outreach and conversion activities.Monitor sales metrics such as lead quality, conversion rate, and call efficiency.Generate weekly and monthly reports for management review.Use CRM insights to recommend improvements to outreach strategy and lead management.Cross-Functional CollaborationWork closely with the marketing team to support campaign follow-ups and event-based lead nurturing.Participate in strategic planning to shape business growth initiatives and market entry strategies.Collaborate with product, technical, and creative teams to ensure accurate information and service delivery.Provide feedback from client interactions to inform sales playbooks, proposals and campaign design.Participate in regular training sessions to strengthen industry knowledge and product understanding.RequirementsEducationBachelor's degree in Business, Marketing, Communications, or any related field.Skills And Competencies4–6 years' experience in tele-sales, account management, or business development, preferably in B2B or service-based industries.Proven record of identifying opportunities, closing deals, and consistently achieving or exceeding sales and revenue targets.Excellent communication, negotiation, and presentation skills, with the ability to influence senior decision-makers and build long-term client relationships.Strong strategic and commercial acumen, with a solid understanding of digital marketing, media, and integrated advertising or technology-driven solutions.Demonstrated ability to manage multiple sales pipelines, nurture prospects, and deliver tailored business solutions that meet client needs.Proficiency in CRM systems (Zoho CRM preferred) for lead tracking, reporting, and pipeline management.Organized, proactive and result-oriented individual with strong execution discipline in dynamic environments.AttachmentsTele-sales Associate Job ViewDownloadcheck(event) ; career-website-detail-template-2 => ,meta)" mousedown="lyte-button => check(event)" final- final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered="">