Root Alchemist

Customer Insights Analyst – Switzerland

Location:
Zurich / Geneva / Basel / Lausanne, Switzerland (Hybrid or On-site)

Department:
Marketing / Customer Experience / Analytics

Employment Type:
Full-time

Reports to:
Head of Customer Insights / Marketing Director

About the Role

We are seeking a detail-oriented and analytical
Customer Insights Analyst
to help drive data-informed decision-making and enhance the customer experience in Switzerland.

In this role, you will collect, analyze, and interpret
customer data
from multiple sources to uncover actionable insights, support marketing strategies, and inform product and business decisions. The ideal candidate combines strong analytical skills with business acumen and a deep understanding of customer behavior.

Key Responsibilities

• Collect, process, and analyze
  customer data
  from various sources (CRM, surveys, web analytics, social media).
• Develop and maintain
  customer segmentation, profiles, and journey maps
  .
• Conduct
  quantitative and qualitative analyses
  to identify trends, preferences, and opportunities.
• Provide
  actionable insights and recommendations
  to marketing, product, and sales teams.
• Build
  dashboards, reports, and visualizations
  to communicate insights effectively.
• Monitor
  customer satisfaction, loyalty, and engagement metrics
  .
• Support marketing campaigns with
  data-driven targeting and personalization strategies
  .
• Collaborate with cross-functional teams to ensure
  data accuracy and integrity
  .
• Stay updated on
  market trends, industry best practices, and analytical techniques
  .

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Statistics, Data Science, or related field.
• 2–5 years of experience in
  customer insights, analytics, or market research
  .
• Proficiency in
  Excel, SQL, and data visualization tools
  (Tableau, Power BI, Looker).
• Strong analytical, problem-solving, and critical thinking skills.
• Knowledge of
  CRM systems and marketing analytics platforms
  .
• Ability to translate complex data into
  clear and actionable insights
  .
• Excellent communication and stakeholder management skills.
• Fluent in
  English
  ;
  German or French
  is a strong advantage.

What We Offer

• Competitive Swiss market salary and benefits package.
• Hybrid working model with flexibility between office and remote.
• Exposure to
  cross-functional teams and strategic projects
  influencing customer experience.
• Opportunity to develop and implement
  data-driven marketing and product strategies
  .
• Professional development and training opportunities.
• Collaborative, innovative, and customer-focused work environment.