Sales Rep – Local

Our client
is a vertically integrated textile solutions provider based in Ruiru, Kenya. They design, produce, and distribute a wide range of textile consumer solutions across Sub-Saharan Africa.

They are seeking a
Sales Representative (Local Markets)
to join their dynamic team. The ideal candidate will focus on customer acquisition, market expansion, and relationship management across
Nairobi, Central, and Western Kenya
. This role requires an energetic, results-driven individual with strong sales instincts, deep market knowledge, and excellent relationship-building skills.

This is a
full-time, office-based position
with frequent local market travel.

Key Responsibilities

1. Customer Prospecting, Acquisition & Market Expansion

• Identify and develop key customer partnerships in target counties (Nairobi, Kiambu, Kirinyaga, Nyeri, Meru, Kisumu, Migori, Kakamega, etc.).
• Acquire B2B clients aligned with company growth strategies.
• Achieve set acquisition and sales targets.

2. Relationship Management

• Build and maintain strong, trust-based relationships with customers.
• Actively market and promote S&S products and services.
• Engage clients regularly through virtual and in-person interactions.

3. Sales Growth & Planning

• Manage and grow key accounts, wholesalers, importers, and agents.
• Drive product range, frequency, and sales optimization.
• Develop sales forecasts and fulfilment plans.

4. Market Insights & Innovation

• Gather and share market intelligence, customer insights, and competitor data.
• Leverage customer feedback to support innovation and differentiation.
• Understand local cultures and tailor brand positioning accordingly.

5. Brand Positioning & Buyer Experience

• Represent S&S brands with excellence and authenticity.
• Strengthen brand awareness, loyalty, and market leadership.

Key Deliverables

• Achieve annual growth targets (20% YoY in expansion units, 10% YoY in turnaround units).
• Acquire and retain key customers across focus regions.
• Drive 40 Key Accounts Growth with 35% YoY performance.
• Strengthen brand awareness and loyalty in local markets.

Requirements

• Strong product, sector, and market knowledge (preferably textile or FMCG).
• Excellent sales, negotiation, and presentation skills.
• Proven ability to build high-trust customer relationships.
• Culturally adaptable and multilingual (advantageous).
• Results-driven, proactive, and target-oriented.
• Strong analytical and planning abilities.
• Excellent communication and interpersonal skills.

Education & Experience

• Bachelor's degree or diploma in
  Sales & Marketing, Business Administration, or related field.
• 2–5 years of sales experience
  in B2B, distribution, or consumer goods industries.
• Knowledge of
  textile, fashion, or manufacturing sectors
  is an added advantage.
• Must be
  willing to travel frequently
  within assigned regions.