Digital Marketing&Social Media Executive

Job Summary:

This role oversees a company's online presence, developing and implementing strategies
to promote the brands awareness, direct engagement with target customers and trigger
sales growth

Key Responsibilities:

1. Developing and Executing Digital Marketing Strategies: This includes planning
and implementing campaigns across various digital channels (website, email,
SEO, PPC, etc.) to achieve business objectives
2. Managing Social Media Presence: Overseeing the creation and curation of content
for social media platforms, managing social media calendars, and engaging with
online communities.
3. Content Creation and Curation: Developing high-quality written and visual
content for social media and websites, ensuring brand consistency and messaging
across all channels.
4. Data Analysis and Reporting: Monitoring and analyzing website and social media
performance using analytic tools, identifying trends, and making data-driven
recommendations for optimization.
5. Budget Management: Managing digital marketing and social media budgets,
ensuring efficient allocation of resources.
6. Staying Up to Date: Keeping abreast of the latest digital marketing trends,
technologies, and best practices.
7. Collaboration and Communication: Working with various stakeholders, including
internal teams (marketing, sales, design) and external agencies, to ensure
alignment and effective execution of campaigns.
8 Community Management: Fostering positive engagement with online
communities, responding to comments and inquiries, and providing excellent
customer service.
9 Lead Generation and Conversion: Utilizing digital marketing efforts to generate
leads and drive conversions for online selling.

Requirements
Requirements
Qualifications, Experience and Skills

1. A bachelor's degree/diploma in marketing, business, graphic design, advertising or
related field from a reputable institution.
2. Digital Savvy: Proven experience in practical application of digital technology AI
tools and social media usage
3. Strategic Thinking: Developing and implementing effective digital marketing and
social media strategies.
4. Communication: Effectively communicating with internal and external
stakeholders.
5. Technical Proficiency: Knowledge of digital marketing tools, platforms, and
technologies.
6. SEO Knowledge: Understanding of search engine optimization principles.

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