WordPress, Elementor,

Company Profile:

Location: Nairobi, Kenya

Full time Staff: 5

The purpose of the Africa & Diaspora Development Network (ADEN) initiative is to: serve as the framework that brings the 1.7 billion-strong Global African community under one umbrella , united by one transformative vision and a shared approach to its implementation.

A platform for direct action, ADEN is a wholly owned subsidiary of Afri Fund Capital.  The initiative's purpose is to directly channel the diaspora's immense financial power and people into the catalytic infrastructure that will underpin the continent's 21st-century prosperity, leveraging the power of our investment engine, Afri Fund Capital 

Role Summary

As a WordPress, Elementor, & WooCommerce Developer, you will lead the development and maintenance of complex, enterprise-grade web solutions. Your primary focus will be on leveraging Elementor's flexible framework and Theme Builder capabilities to create pixel-perfect, highly performant sites, coupled with advanced WooCommerce implementations for seamless digital commerce. You will be instrumental in integrating third-party systems, ensuring site security, and driving front-end and back-end optimization.

Key Responsibilities

• Lead Development & Architecture:

Lead the full lifecycle development of WordPress and WooCommerce sites, collaborating closely with UI/UX and design teams to translate complex visual designs into scalable, functional themes and templates.
- Advanced Elementor & Customization:

Utilize deep expertise in Elementor Pro and Theme Builder to develop custom headers, footers, archives, and dynamic content elements without reliance on bloated plugins.
- WooCommerce Specialization:

Implement advanced eCommerce features, including custom product filtering, complex cart and checkout logic, bespoke payment gateway integrations, and post-purchase workflow automation.
- API & System Integration:

Architect and execute seamless integration of third-party systems (such as CRMs, ERPs, or custom analytics platforms) using the native WordPress REST API, minimizing the use of outdated or inefficient plugins.
- Performance and Optimization:

Proactively identify and resolve bottlenecks, optimize database queries (MySQL), and ensure lightning-fast site performance, security (OWASP top-10 awareness), and full compliance with Core Web Vitals standards.
- Troubleshooting & Debugging:

Expertly troubleshoot complex issues, including theme/plugin conflicts, database connectivity problems, and core updates, providing proactive solutions before impact reaches the customer base.
- Compliance & Usability:

Implement mobile-responsive layouts and ensure all developed components meet modern accessibility standards (WCAG compliance).
- Agile Collaboration:

Participate actively in agile workflows, including sprint estimation and daily stand-ups, and produce clear Standard Operating Procedures (SOPs) or Loom videos to empower non-technical team members to manage content independently.

Required Technical Skills and Qualifications

Experience Level

Minimum 3+ years of professional, enterprise-grade WordPress, Elementor, and WooCommerce development experience.

Core Languages

Expert proficiency in PHP 8+, HTML5/CSS3, modern JavaScript (ES6+), and MySQL.

WordPress Expertise

Deep working knowledge of WordPress Core, database management, custom post types (CPTs), and Advanced Custom Fields (ACF).

eCommerce Stack

Mastery of the WooCommerce plugin and extensions, including custom development of cart logic and payment/shipping integrations.

Development Tools

Proficiency in version control using
Git

(add, commit, push, pull) for collaboration and managing code branches. Experience with Composer and WP-CLI is a strong plus.

Security & Optimization

Practical experience implementing security best practices and debugging code efficiently using browser developer tools and console logging.