Community Specialist, Africa

5 days ago

Nairobi, Nairobi Area, Kenya On Full time $60,000 - $80,000 per year

In short
This role is key to building On's brand presence across Africa, starting with Kenya and South Africa. You will lead the planning and execution of locally relevant brand initiatives that connect with communities, athletes, retailers, and distribution partners. From supporting grassroots running groups and emerging athletes to strengthening commercial partnerships, you will help define how On shows up in key running hubs across the continent. Working closely with teams across EMEA and global functions—particularly Commercial and Brand Experience—you'll balance strategic thinking with hands-on execution in a fast-moving, collaborative environment.

Please note this role is based out of Nairobi, Kenya with approx % travel required.

Your mission

  • You will lead grassroots events and community strategies across Africa, creating locally relevant brand experiences and content that reflect On's global vision and connect with running communities.
  • You will build strong cross-functional connections between On and our retail and distributor partners to drive brand awareness and loyalty with running groups, ambassadors, and other community leaders.
  • You will plan and deliver impactful 360° brand experiences, ensuring everything is customer-centric and focused on future growth.
  • You will conduct regular market research to understand the needs, challenges, and trends within local running communities and adapt community initiatives accordingly.
  • You will gather feedback from community members to identify opportunities for new programs, partnerships, and brand engagement.
  • You will monitor community growth, engagement metrics, and event attendance to evaluate program success and report insights to the global team.

Your story

  • You enjoy being out and about, visiting our communities, and building strong, lasting relationships.
  • You have 3-5 years of proven experience in community building roles within the sportswear, outdoor, culture or a related consumer-facing industry where matrix collaboration between internal and external stakeholders was key.
  • You have exceptional communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners to deliver 360-degree campaigns.
  • You are happy to step out of your comfort zone, embrace new challenges, and are eager to learn new skills.
  • You thrive in collaborative environments, understanding that teamwork drives greater achievements.
  • You have excellent verbal and written English skills. Understanding Swahili is an advantage
  • Travel is required, approximately 40%-50% of the time, to attend activations in key markets.

What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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