Content Writer

4 days ago

Juja Kiambu, Kenya Cloudoon Full time 1,200,000 - 2,400,000 per year

Content Creator
Position Overview

We are seeking a talented Content Creator with strong writing skills who is passionate about transitioning into digital marketing. This role combines content creation expertise with SEO strategy making it perfect for a writer ready to expand their skill set and drive measurable business results through content.

Key Responsibilities
Content Creation & Writing

  • Produce high-quality, engaging articles averaging 1,500 words daily
  • Write a minimum of 2 comprehensive articles per day while maintaining editorial standards
  • Research and write on diverse topics relevant to our industry and target audience
  • Ensure all content aligns with brand voice, style guidelines, and messaging strategy

SEO & Search Optimization

  • Create SEO-optimized content designed to rank on Google search results
  • Conduct keyword research and integrate target keywords naturally into content
  • Monitor content performance using analytics tools and adjust strategies accordingly
  • Stay updated on Google algorithm changes and SEO best practices
  • Collaborate with the SEO team to develop content strategies that drive organic traffic

Performance & Analytics

  • Track and report on content performance metrics including traffic, engagement, and rankings
  • Use data insights to refine content strategy and improve search visibility
  • A/B test headlines, formats, and content approaches to optimize results
  • Collaborate with marketing team to align content goals with business objectives

Required Qualifications
Writing & Content Experience

  • Proven track record as a content creator or writer with portfolio of published work
  • Exceptional writing, editing, and proofreading skills with attention to detail
  • Ability to write engaging, informative content across various topics and industries
  • Experience with content management systems (WordPress, etc.)
  • Strong research skills and ability to quickly understand complex topics

SEO & Digital Marketing Foundation

  • Basic understanding of SEO principles and keyword optimization
  • Familiarity with Google Analytics, Search Console, or similar analytics platforms
  • Knowledge of content marketing best practices
  • Understanding of how content fits into the broader digital marketing ecosystem
  • Willingness to learn and adapt to new digital marketing tools and strategies

Technical & Soft Skills

  • Proficient in using writing and editing tools
  • Strong time management skills to meet daily content production targets
  • Self-motivated with ability to work independently and meet deadlines
  • Excellent communication skills and collaborative mindset
  • Adaptability and eagerness to learn new digital marketing concepts

Preferred Qualifications

  • 1+ years of professional writing or content creation experience
  • Previous exposure to digital marketing, SEO tools, or content marketing
  • Familiarity with email marketing platforms
  • Basic understanding of conversion optimization and user experience principles
  • Knowledge of content promotion strategies across multiple channels

What We Offer

  • Opportunity to transition from pure content creation to strategic digital marketing
  • On the job training in SEO, digital marketing tools, and analytics
  • Mentorship from experienced digital marketing professionals
  • Clear career progression path within our growing marketing team
  • Competitive compensation with performance-based incentives

Success Metrics

  • Consistent production of 2+ quality articles daily (minimum 1,500 words each)
  • Improved search rankings for target keywords within 90 days
  • Increased organic traffic to company blog and website
  • Growing engagement metrics across all content platforms
  • Successful completion of digital marketing training milestones
  • Contribution to lead generation and conversion goals through content

Application Requirements:

Please submit your resume, a portfolio of your best written work, and a brief cover letter explaining your interest in transitioning to digital marketing. Include examples of any SEO-optimized content you've created, even if informal or personal projects.