Field Marketing Manager

About WhiteCrow We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams. About our client Since its inception in 1959, our client has been a pioneer in consumer and specialty chemicals in India, committed to quality and innovation. For decades, our client has introduced products for applications ranging from household use to large-scale industrial needs, building strong relationships with customers across diverse sectors. From adhesives, sealants, waterproofing solutions, and construction chemicals to arts & crafts products, industrial resins, automotive chemicals, organic pigments, polymers, and more, our client’s portfolio is both diverse and continuously evolving. Today, its brands are trusted names in households and industries alike, with our client recognized as the market leader in adhesives. Our client continues to uphold excellence and drive innovation, expanding its global footprint and delivering value in multiple ways across markets worldwide. As a Field Marketing Manager, you will be responsible for... End User Engagement Driving user connect programs through effective planning, execution, and PJPs for the field marketing team, ensuring comprehensive user coverage. Building strong user relationships while leading loyalty program implementation and feedback collection. Market Development Plan & Initiatives Driving Market Development Plans through product demos, trials, and marketing tools to achieve objectives. Sharing key observations and insights on user applications, products used, and gaps identified to leverage opportunities. Monitoring competitor activities and identifying opportunities to expand penetration of our products. Product Module Implementation Driving execution of modules for new products and products under launch. Implementing field marketing plans through executives, in line with guidelines, and reviewing the same for improvement. Insights & Feedback Delivering timely and actionable feedback on initiatives, competitor pricing, promotions, and activities. Systematically collecting and sharing feedback from user connect programs to support decision-making. People Management Facilitating induction, training, and refresher sessions for field marketing executives. Reviewing performance against KPIs and jointly working with Area Sales Managers, Category Managers, and Business Heads. Ways of Working Conducting Field Market reviews as per established processes. Ensuring timely submission of monthly reports as defined. Collaborating with the Distributor Sales team to strengthen dealer relationships and enhance visibility. What you already have...

Experience:
7+ years in Sales, Field Marketing, Business Development roles. Preferred experience in Adhesive & Sealants, Hardware, Building Material, Paint, Construction Chemicals, Speciality Chemicals. Must have experience in leading field executives. Candidate should have high levels of maturity to manage different stakeholders, entrepreneurial ability.