Volunteer Marketing Intern

Company Description: MAMA is a social enterprise that equips professionals, changemakers, and organisations with the knowledge, tools, and practical support to turn social challenges into sustainable social enterprises . We support people and organisations through the journey from DEFINE → DESIGN → PILOT → SCALE , combining social entrepreneurship, Human-Centred Design (HCD), innovation, business modelling, and practical implementation support. MAMA is building a community of people who believe that social impact and financial sustainability can go hand in hand. 1.

About the Role
MAMA is looking for a creative, proactive, and results-oriented Volunteer Marketing Intern to help us build awareness, grow our community, and connect MAMA with professionals, changemakers, organisations, and other potential customers. You will play an important role in helping MAMA move from brand awareness to customer engagement and lead generation . You will support the development and implementation of marketing campaigns across LinkedIn, social media, email, partnerships, events, and other relevant channels. This is an ideal opportunity for someone who wants hands-on experience building the marketing function of an emerging social enterprise from the ground up.

Key Responsibilities
1. 📣 Marketing & Content
- Develop engaging content around social entrepreneurship, social innovation, HCD, impact, and sustainable business models .
- Support MAMA's LinkedIn and social media content strategy.
- Create posts, carousels, short-form content, newsletters, and other marketing materials.
- Help translate MAMA's expertise into content that is practical, accessible, and relevant to professionals and organisations.
- Maintain a consistent MAMA brand voice and visual identity. 2.🎯 Customer Acquisition
- Research and identify potential customers and strategic audiences for MAMA's programmes and services.
- Build and maintain prospect lists of professionals, aspiring social entrepreneurs, early-stage social enterprises, NGOs, corporates, institutions, and social-impact organisations .
- Identify relevant communities, networks, events, platforms, and partnerships where MAMA can reach potential customers.
- Support outreach campaigns and relationship-building with prospective customers and partners.
- Help develop strategies to convert followers and interested audiences into newsletter subscribers, programme participants, leads, and customers . 3.🤝 Partnerships & Community Building
- Identify organisations and communities that could benefit from MAMA's services.
- Support partnership and collaboration outreach.
- Help grow MAMA's community of changemakers and social entrepreneurs.
- Identify opportunities for webinars, workshops, speaking engagements, collaborations, and events. 4.📊 Marketing Analytics Track key marketing metrics such as:
- Reach and engagement
- Follower growth
- Newsletter sign-ups
- Leads generated
- Campaign performance
- Conversion rates
- Help identify which channels and content generate the strongest response.
- Provide regular insights and recommendations for improving MAMA's marketing strategy. Qualifications
- Currently pursuing or recently completed a degree/diploma in Marketing, Communications, Business, Entrepreneurship, Public Relations, Social Sciences, or a related field .
- Strong interest in social entrepreneurship, social innovation, sustainability, or social impact .
- Good understanding of social media platforms, particularly LinkedIn .
- Strong written and verbal communication skills.
- Creative mindset with an ability to develop engaging content and communicate ideas clearly.
- Basic understanding of digital marketing and customer acquisition.
- Ability to conduct online research and identify potential customers, partners, and opportunities.
- Strong organisational skills and attention to detail.
- Ability to work independently in a remote environment.
- Comfortable using digital collaboration and productivity tools.
- Willingness to learn, experiment, test ideas, and use data to improve marketing activities. An added advantage Experience with any of the following:
- Canva
- Social Media analytics
- Social media management tools
- Lead generation
- Community management
- Graphics Design