Marketing And Business Development Manager
1 month ago
ABOUT THE COMPANY
Premier Hospital is a tertiary care facility situated in Mombasa City along Links Road in Nyali area. We have partnered with various Doctors and Clinical staff to ensure the hospital provides exceptional healthcare and wellness services within the Coastal region of Kenya. The hospital’s operating philosophy is anchored on compassion, care and competence. The hospital leadership team embraces integrated focus on various stakeholders for effective feedback mechanism in order to improve on the growing need for better and modern healthcare services. One of our key focus is customer experience.
JOB SUMMARY
MINIMUM REQUIREMENTS/ QUALIFICATIONSBachelor’s degree in business/ marketing or a related field from a recognized university.Relevant professional qualifications with active membership in a professional body.Have at least 5 years’ experience in a business relationship/business development or marketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.At least three (3) years’ experience as Head of Department.Health sector knowledge with good understanding of business dynamics of the industry will be an added advantage.Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
RESPONSIBILITIES
Development and execution of hospital Business Development strategy.Develop a growth strategy that is aligned to the organization’s values.Tracking and analyzing market trends, monitoring the competition, and developing strategies for growing the business.Conduct research to identify new business opportunities/ markets, and current customer needs that will inform the development of new products and review existing products to ensure that they are aligned to customer needs and market realities.Lead in the development of new products and packages and review of existing ones.Lead business engagement with corporate and various target market to identify growth opportunities. Growth of Outreach activities to the hospital.Develop and execute an effective strategy that will increase the conversion of outreach referral bookings to actual consultations.Timely reporting of Monthly and YTD referrals from the outreach activities.Corporate Relationship Management.Develop a business strategy for engagement with industry stakeholders.Establish and maintain relationships with key decision-makers within the corporate partners to grow and maintain the business portfolio.New account opening and management and renewing the expired ones.Gathering intelligence on the sectoral trends.Hospital Services and Facilities Marketing.Developing key relationships with private doctors, other referring hospitals, evacuation companies and medical tourism agents to position the hospital as the facility of choice.Work with the Communications team to develop relevant collateral and public information.Doctors’ RelationsBuilding relationships with referring doctors to understand and meet their needs.Identifying the relevant Continuous Medical Education (CME) needs and working with the team to deliver them to build relationships.Bridging the relationship between doctors and corporate partners.Teamwork and Cohesion.Develop and maintain relationships with various internal and external stakeholders.
REQUIRED SKILLS
Business development, Digital content development and editing (social media, blogs, etc.), Advertising, Marketing
REQUIRED EDUCATION
Bachelor's degree
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