Chief Executive Officer at Kenya Tourism Board

1 month ago

Nairobi, Kenya Kenya Tourism Board Full time

Vision: To be the leading tourism destination brand in Africa by 2025 Mission: To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.

Key Responsibilities:

To provide leadership in the development and implementation of KTB’s strategic direction including growth of tourism arrivals, revenues and brand awareness.
To develop and recommend to the KTB Board of Directors strategies including annual business plans and operating budgets.
To develop and coordinate marketing strategies including defining and focusing on tourism markets that have the highest return.
To identify tourism market needs and trends and present to stakeholders.
To manage KTB’s human resource and other assets to ensure appropriate management structures and policies are developed and implemented within the organization for sustainability.
To improve funding for marketing from both public and private sector to a globally competitive level while ensuring prudent financial management in line with the Public Finance Management Act and best practice.
To manage KTB’s financial, operational, risk and crisis management systems to ensure that they are professional, workable and sustainable.
To advise the Board of Directors on the performance of the institution and all matters relating to KTB’s strategy.
To foster harmonious working relationships and maintain business networks with local, regional and international stakeholders.
To provide proactive public relations and enhance KTB’s corporate image.
To co-ordinate timely preparation of business related proposals, financial reports and annual budgets submissions for review by the KTB Board.

Requirements
Knowledge and skill :

Experience in strategic planning and execution of business strategies.
Skills in examining and re-engineering operations and procedures with strong ICT knowledge and social media management skills.
Ability to develop financial plans, interpret and report financial data and manage resources.
An individual with strong leadership qualities, a track record of innovation and creativity with the ability to manage change.
Dynamic and strategically minded individual with a passion for performance and who is able to motivate teams and simultaneously manage several projects.
Ability to engage and relate with the KTB Board of Directors, Management, Government, the private sector tourism industry and other stakeholders.
Excellent people management, interpersonal, negotiation, conflict management, communication and presentation skills.
Have strong risk assessment and management skills.
A strong marketing background in travel and tourism and knowledge of the international tourism source markets will be an added advantage.
A strong understanding of long haul destination marketing and involvement in a successful long haul destination Tourism Board in a senior position will be an added advantage.
A strong understanding of the international travel industry which includes the airline industry, cruise ship industry and travel companies will be an added advantage.

Key qualifications and experience:
The ideal candidate must possess the following:

Bachelor’s degree from a recognized university.
Master’s degree in Business or Marketing or related field.
At least 12 years working experience with at least 10 years at senior management level in the tourism, hospitality or related sector.

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