Senior Brand Manager

1 month ago

Nairobi, Kenya Haleon Full time

ABOUT THE COMPANY

A health company that puts people first, we exist to deliver better everyday health with humanity.

JOB SUMMARY

Qualifications & Skills:              Innovative brand strategiesGood understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraintsSound technical knowledge of brand building, advertising, media, and marketing research disciplines+5 years Marketing experienceStrategic marketing skills required along with financial acumenGood communication and interpersonal skillsKnowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/ExpertAdvantageous Qualifications & Skills:                 A university degreeIntimate knowledge of the global Haleon CH marketing processes as defined by Operating ModelDetailed knowledge of the Haleon CH Global organization and global marketing objectives

RESPONSIBILITIES

Develop growth strategy of the business for assigned brands through adaptation and adoption of global category and brand strategiesAccountable for brand performance tracking for assigned portfolios across markets and recommend remedial actionAccountable for accelerated share, sales and profit growth for assigned brand portfolios over Annual Brand PlansEnsure that all strategic brand objectives are achieved, delivered, and executed by strategic long-, medium- and short-term plans for brands by sales, profit, and marketing objectives, analyzing past category performance and economic variables, and development and execution of detailed 1 year plan for all the brands in your portfolioExecution and implementation of commercial and business objectives via continuous learning, initiating, and coordinating progress on all projects, and facilitating implementation with other functions within the organization as well as with external agenciesMonitor, analyze and evaluate marketplace developments including customer and consumer behavior changes, sales, expert, and supply chain performance relating to your own portfolio. Adapt and/or replan to accommodate deviations/changes in market conditions by devising and implementing new action plans to ensure the brands retain their competitive advantageRole model the Haleon values and behaviours and always do the right thingShow business leadership by working within budget parameters, monitoring progress towards achieving goals, business planning, collaboration with other functions, agencies, and departments to ensure consumer and customer satisfaction, and success of projects and drive brand growthDevelop a loyal consumer base for the company’s brands by creating positive brand perceptions, associations, and usage experience – such as advertising, promotions, and relevant project management. Work closely with Supply Chain and Sales to ensure product availabilityDesign, develop and implement communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, digital), events, and sales promotions. Develop and evaluate pricing strategies and structuresPartner with Country Commercial leaders, Area Marketing Managers and other functional stakeholders (e.g. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goalsEnsure compliance and corporate governance by showing in-depth knowledge on products, understands and abides by Haleon CH policies and procedures and embed the three key attributes of the organization; Do What Matters Most, Keep It Human, and Go BeyondEmbedding continuous learning from successes and failuresInitiating and coordinating progress on all projectsFacilitating implementation with other functions within the organisation as well as with aligned agenciesWorking within budget parametersMonitoring progress towards achieving objectivesProviding input into overall planning of businessLiaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc.Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion, and supply chain management, to build strong brands and ensure the long-term profitability of the companyIn-depth knowledge of productsUnderstands and abides by Haleon CH policies and proceduresConducts Management MonitoringCommunicates effectively with senior management, peers, marketing, and other departmentsIs a respected individual with Haleon customers and staffUse our values and expectations to drive actions and decisions, role model values and expectations

REQUIRED SKILLS

Brand management, Business strategy, Leadership skills, Sales strategy

REQUIRED EDUCATION

Bachelor's degree

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