Brand Marketing Manager at

1 month ago

Nairobi, Nairobi Area, Kenya Lafayette Resources Ltd Full time
Lafayette Resources is a Human Capital, and Business Consulting Company, providing an array of top level consulting services.

At Lafayette Resources, we are Bold and Tenacious, we love to take on big challenges and win, and we always partner closely with our clients in providing long lasting business solutions.

We are Ambitious, Restless, highly Energized, and Passionate about what we do.
Summary

Our Client is a leading paint manufacturer with over 45 years' experience in the manufacture of paint and paint related products.

Over the years the company has expanded its offering from the initial Economy Range of paints to the Premium Range, as well as a host of other top international brands.

The Company's paint products are widely distributed in Kenya, Uganda, Tanzania, Rwanda, Burundi, DRC and Southern Sudan.

JOB PURPOSE

The position is responsible for all marketing activities including; Strategy, Execution, and Reporting of marketing content and the evolution digital platforms through best in class customer experience.


The job holder will manage Marketing function to ensure business targets are achieved through planning and implementation, short and long term, targeted toward existing and new markets.

The brand manager will be expected to work cross-functionally to drive improvement in Sales, implement marketing strategies and processes whilst developing strong relationships with internal process owners, external stakeholders and concerned government agencies.

SCOPE OF FUNCTION / KEY RESPONSIBILITIES

KEY JOB REQUIREMENTS
Management of Marketing

To contribute to the Annual Operational Plans, monitoring and to report on performance.
To provide accurate sales forecasts for local and export markets as and when required.

To analyze sales figures for local and export markets and ensure that plans are put in place to drive improvements.

Prepare performance reports in a timely and accurate manner, to include accurate sales figures and market activity performance as and when required.

To monitor both budgetary and service delivery performance against targets, in order to achieve high standards of delivery and customer satisfaction.

In accordance with the development of marketing plans for sales schemes, the head of Marketing will co-ordinate appropriate market research information e.g.

acquiring comparable values, engaging competitors to obtain comparable prices.
Coordinating all marketing campaigns, including launch events, PR, website updates, and appropriate press releases.
Preparation of full marketing feasibility assessment reports and designing and development of marketing schemes.

Ensure the delivery of an excellent quality marketing service against Key Performance Indicators, which are continually improved and meet the diverse needs of customers.

Co-ordinate the setting of the marketing budgets and ensure that these are appropriately monitored against Key Performance Indicators.
Work with internal departments such as production to ensure efficiencies and revenue is maximized.
Monitor and evaluate individual and team performance through regular coaching and development programs.
Develop and nurture good working relations with customers and other industry players.
Hold regular and structured review meetings with key customers to assess the business overall performance.

Legal Compliance

Ensure that legal requirements for Marketing are met and proper records are maintained.

Management & Reporting

Take a leading role in managing reports to ensure performance metrics are reviewed and achieved.
Implement ROI and ROP as a measure of performance.

Training and Development

Evaluate the training needs of all staff reporting to the position and ensure appropriate plans are in place.
Ensure that Marketing staff are actively involved in Business Improvement programs
Monitor team members KPI's on a regular basis to drive performance

Requirements
Qualifications and Experience

A Bachelor's degree in business related field from a recognized academic institution
Professional certification in marketing and or any other relevant field
7+ years experience in Marketing and brand management, preferably in building and construction, or manufacturing sectors
Proficient in digital marketing tools

Functional Competencies

Creative in Ideation and follow through on execution
Outstanding in Market intelligence and business development skills
Possess strong Communication skills and Interpersonal skills
Skilled in digital and Social media audience engagement tools and abilities
Financial management skills, problem solving & negotiation skills
Planning & organizing skills

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