Commercial Director at Fanisi HR Solutions

3 weeks ago

Nairobi, Kenya Fanisi HR Solutions Full time

Fanisi is a HR consulting and management company that guides enterprises in setting up management and development of their workforce. We support Small and Medium Enterprises to excel in improving the people component of their businesses and organizations by building human capital through developing employee related policies and practices, staff training and development, incentive programs, talent acquisition and retention.
Key Duties and Responsibilities

Develop and implement sales and marketing strategies that drive brand growth, revenue, and market share, across both B2C and B2B channels.
Drive revenue growth, negotiate terms, and provide solutions to enhance growth.
Manage budgets and lead high-performing teams for effective execution.
Lead a team to meet sales targets and improve customer acquisition rates.
Utilize data-driven decision-making, including setting and tracking key metrics.
Work with CRM tools and digital channels, including e-commerce and omni-channel methodologies.
Build, lead, and motivate a highly skilled and tightly knit sales and marketing team.
Oversee market intelligence, research, trends, and competitor analysis.
Establish and nurture relationships with key partners, suppliers, and distributors.
Continuously identify opportunities for growth and innovation.
Enhance customer engagement, retention, and satisfaction in-store and online.

Required Specifications

Mandatory- Background in FMCG or physical retail.
Experience in omni-channel environments, digital channels, and e-commerce.
Strong understanding of CRM tools and data measurement.
Passion for data-driven decision-making
Excellent leadership, communication, and presentation skills

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