Sales and Marketing Officer at Bible Translation and Literacy

1 month ago

Nairobi, Kenya Bible Translation and Literacy Full time

Bible Translation & Literacy is a Christian organization that was established in 1981 to facilitate Bible translation and sustainable Literacy and language development programmes among small language groups in Kenya and beyond.

ROLE
The Sales and Marketing Officer shall be responsible for coordinating, developing, and executing sales and marketing strategies to increase brand awareness and drive revenue growth for BTL products and services, which include but not limited to printing work and Bible sales.
DUTIES AND RESPONSIBILITIES

Develop and implement effective sales and marketing strategies to achieve revenue targets as per the set goals and plans
Develop and execute marketing campaigns to drive lead generation and customer acquisition
Build and maintain relationships with key customers and partners such as Schools, Churches, Bookshops, and any other relevant institutions and business partners to promote the sale and use of BTL products and services
Collaborate with cross-functional teams to develop and execute sales and marketing initiatives
Publicize and market BTL products and services through social media, the BTL website, person-toperson, and any other fora
Conduct market research and analyze data to identify trends and opportunities
Stay up-to-date with industry trends and best practices
Monitor and report on the effectiveness of marketing campaigns and adjust strategies as necessary

QUALIFICATIONS

Bachelor's degree in Sales & Marketing, Business Administration, or a related field
Proven track record of success in sales and marketing roles of at least three years
Strong communication and interpersonal skills
Excellent analytical and problem-solving abilities
Ability to work independently and as part of a team
Good knowledge of the Microsoft Office suite
Familiarity with marketing automation platforms and CRM systems
Strong understanding of digital marketing channels and tactics
Good networking skills
Flexible to work odd hours, weekends, and holidays
Reliable, dependable, faithful, and can work under minimal supervision.
Creative, innovative, and able to implement ideas that will generate sales and increase revenues.
Proficiency in driving

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