Knowledge and Insights Analyst at The Coca-Cola Company
1 month ago
The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Key Purpose Statement
The Job holder supports the Knowledge and Insights Manager to provide comprehensive Marketing and RTM measurement system that enable decision support and management reporting. The role also develops and maintains the company Knowledge Management systems (e.g., tools, processes & routines) for the Marketing and RTM elements.
Key Duties & Responsibilities
Support the Insights and Knowledge Management Lead to establish the data measurement systems for the country
Maintain this system to provide trends and data to shape strategic decisions, commercial programmes and key engagements with leaders
Provide data and related insights to the Strategic Marketing and Commercial Excellence for decision support and management reporting
Provide data and related insights to Country Sales & Marketing teams for decision support
Provide data and related insights to the Strategic Marketing and Commercial team for decision support and management reporting
Work with members of the Marketing and S&D teams for capability building, including training and coaching on these measurement processes and their interpretation or use, and for operational support, e.g., running the measurement routines, producing and interpreting reports.
Support the Insights and Knowledge Manager to track and report insights relating to macro-economic trends, customer, consumer provided by TCCC, category, and competitor reviews and analysis.
Skills, Experience & Education
Qualifications:
Bachelors of Science Degree
Experience:
At least 4 years relevant corporate experience in Knowledge & Insights
A track record of enabling commercial results through insightful analysis and reporting
Experience with effective Knowledge Management systems
Experience in multiple-country or region experience will be an added advantage
General Competencies
Competent at using measurement systems to enable decision support
Strong analytical skills and good attention to detail
Ability to manage, analyse and interpret large amounts of data from various sources
Good team player with strong communication and influential skills
Good collaborator, good coaching skills, and able to develop relationships across multiple functions, business units and teams
Insights into and appreciation for different business/market environments
Up-to-date on macro-economic trends, customer economics, category and competitor analysis
Able to identify and solve problems with agility
Organised and able to prioritise, plan and work across a number of deliverables.
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