Marketing Specialist; CRM and Marketing Systems at African Management Institute
3 months ago
AMI enables ambitious businesses across Africa to thrive. We deliver workplace learning that equips entrepreneurs and managers with the tools and training they need to succeed. AMI combines online and mobile tools with in-person workshops and on-the-job practice.
Summary
AMI is looking for an ambitious and talented Marketing Specialist to support the marketing team with the current CRM and marketing systems.
Responsibilities
CRM
Support the assessment and resolution of Zoho CRM cases and tickets
Lead Zoho CRM support and specific enhancement projects
Support CRM business process automation projects and data optimization projects
Play product owner for applications, tools, and plug-ins within the CRM stack
Build productive and collaborative relationships with cross-functional stakeholders and business owners
Build and automate data quality controls and master data management operations.
Identify, assess, monitor, document, and communicate potential quality issues and provide efficient solutions for Zoho CRM
Marketing Systems
Manage day-to-day requests for website updates
Facilitate website & other system integrations with the CRM
Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Collaborate with analytics & data teams to drive a machine-learning based approach to customer touch points
Communicate proactively and frequently and modify technical information as needed so that it can be understood by stakeholders to enable their decision-making.
Requirements
Bachelor’s Degree in Computer Science, IT, Marketing or related field
3 years experience working with CRM platforms (Zoho CRM will be strongly preferred)
3 years experience implementing multiple marketing integrations including websites, landing pages and social media platforms for a unified user experience
Experience converting business requirements to technical solutions
Experience working in an entrepreneurial or high-growth environment
Strong attention to detail, excellent verbal skills and a self-starter
Hands on experience in building and optimizing CRM platforms including Zoho CRM and Zoho suite of products
Strong working knowledge and experience in website development including use of content managers such as Wordpress & Wix
Proven SEO & SEM experience
Experience with Google Analytics and other web-analytics tools to building meaningful reports & dashboards
Excellent verbal and written communication skills
Interpersonal skills and emotional intelligence – ability to interact well with groups of people from diverse backgrounds
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