Head of Marketing

Found in: beBee S KE - 4 weeks ago

Nairobi, Kenya Corporate Staffing Services Full time

ABOUT THE COMPANY

Corporate Staffing Services is a leading recruitment agency in Kenya providing recruitment services to Kenyan firms and foreign companies looking to hire local staff. Corporate Staffing Services believes that every company has different needs; our objective is to add value to your business. We provide personalized service which is efficient, friendly and honest. Our approach is to offer guidance and career advice to candidates and Human resource consultancy and Recruitment services to employers.

JOB SUMMARY

Key Aims and Objectives:Develop and implement the marketing plan, including strategic market planning and market research.Lead the Marketing Department, fostering the necessary competencies, systems, and values to achieve marketing goals.Oversee the marketing budget, ensuring effective use of resources to meet and exceed goals.Key Qualification:Bachelor’s degree in Marketing, Sales and Marketing, Public Relations, or equivalent; Master’s degree preferred.Minimum of Min 10 years of marketing experience, with at least 5 years in brand/product management within FMCG or Retail.Experience with Retail Brands, direct mail programs, or Hospitality brands is a plus.Dynamic marketing strategist with outstanding leadership and communication skills, experienced in strategic planning, branding, and product development.Membership in a professional body like MSK is desirable.Proficiency in integrated marketing strategies, direct response marketing, and familiarity with data warehousing and business intelligence services.Attributes include being intuitive, proactive, collaborative, a creative problem solver, analytical, versatile, and thriving under pressure.Strong communication and presentation skills, capable of managing multiple projects to deliver results on time and within budget.Proficient in Microsoft Office Suite and experience with web conferencing tools.

RESPONSIBILITIES

Provide leadership to the Marketing Department, guiding communications, promotional strategies, and the design of comprehensive marketing plans.Drive growth and profitability, making decisions on market entry, and focusing on both short and long-term marketing strategies based on consumer data and insights.Oversee sales forecasts, marketing support activities, and the approval of marketing and sales strategies.Approve pricing decisions, lead new product development from concept to execution, and oversee go-to-market and expansion plans.Utilize various information sources for business decisions, including consumer research, CRM, and market trends.Develop and execute marketing plans to achieve sales and profit objectives, integrating strategies for new store openings and significant local events to drive ROI.Manage the marketing team, providing training and performance appraisals, and managing agency relationships and internal stakeholders.Fulfill additional responsibilities as assigned by the Managing Director.Provide monthly reports to the Managing Director.

REQUIRED SKILLS

Market research, intelligence, Business strategy, Sales strategy, Negotiation, Team leadership, Marketing

REQUIRED EDUCATION

Bachelor's degree

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