Head of Marketing at Lipa Later Limited

1 month ago

Nairobi, Kenya Lipa Later Limited Full time

Lipa Later is a risk free, point of sale credit option that allows retailers to sell goods and services to consumers with repayments made in affordable monthly instalments. It is the leading third party instalment plan for retailers in East Africa currently operating in Kenya and Rwanda
Job Overview
The Head of Marketing will be responsible for coordinating the marketing efforts and driving the overall marketing strategy while ensuring alignment and consistency across multiple business units. The position is responsible for all marketing activities including but not limited to strategy, execution, and reporting of key results. They are expected to work cross-functionally to implement marketing strategies while also developing strong relationships with internal and external stakeholders.
Responsibilities:

Strategic Planning: Develop overarching marketing strategies that align with the organisation's goals and objectives while also considering each business unit's unique needs and objectives.
Team Leadership: Leading and managing a team of marketing professionals across different business units, providing guidance, direction, and support to ensure that marketing initiatives are executed effectively.
Coordination and Collaboration: Working closely with other department heads, Business Unit leaders, and senior leadership to ensure that marketing efforts are integrated with other functions such as sales, product, and operations.
Brand Management: Overseeing brand positioning, messaging, and identity across all business channels to ensure consistency and alignment with the overall brand strategy.
Marketing Campaigns: Direct the development and execution of marketing campaigns across all business channels to drive brand awareness, customer acquisition, and engagement.
Market Research and Analysis: Conducting market research and analysis to understand customer needs, preferences, and market trends, and using insights to inform marketing strategies and decision-making.
Budgeting: Manage marketing budgets for all business units, allocating resources effectively, and optimizing spending to maximize ROI.
Performance Tracking and Reporting: Monitoring and analyzing the performance of marketing campaigns and initiatives, tracking key metrics and OKRs for all business units, and providing regular reports and insights to senior leadership.

Qualifications:
Education and Experience

A Bachelor's Degree in marketing, business administration, communications, or a related field. A master's degree is an added advantage.
5+ years of experience in marketing, with a proven track record of success in developing and implementing strategic marketing initiatives. Prior experience in a leadership or management role is a MUST.
Proven track record of achieving revenue and market share growth.

Desired Skills

Leadership and Management Skills: Strong leadership, communication, and interpersonal skills to effectively lead and manage a team.
Strategic Thinking: The ability to think strategically and develop comprehensive marketing strategies that align with the overall business objectives.
Analytical Skills: Strong analytical and problem-solving skills to conduct market research, analyzing data, and making data-driven decisions.
Industry Knowledge: A deep understanding of the industry, including market trends, competitive landscape, and customer behaviour.
Collaboration and Relationship-Building: Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders

  • Software Engineer

    1 month ago

    Nairobi, Kenya Lipa Later Limited Full time

    Summary As a Front-End Engineer, you are responsible for leading the design and development of web applications at Lipa Later Group using frameworks like React JS, AngularJS and Next.js. In this role, you will collaborate with cross-functional teams, contribute to architectural decisions and provide technical leadership in front-end technologies. The...

  • Software Engineer

    1 month ago

    Nairobi, Nairobi Area, Kenya Lipa Later Limited Full time

    SummaryAs a Front-End Engineer, you are responsible for leading the design and development of web applications at Lipa Later Group using frameworks like React JS, AngularJS and In this role, you will collaborate with cross-functional teams, contribute to architectural decisions and provide technical leadership in front-end technologies. The ideal candidate...

  • Head of Vegetable Garden at Segera Limited

    1 month ago

    Nairobi, Kenya Segera Limited Full time

    Segera Limited is an oasis of luxury in 50 000 acres of wild Kenyan savannah. Position Overview: The Head of Vegetable Garden at Segera is responsible for overseeing the cultivation and maintenance of seasonal vegetables in Sugeroi Garden and Chui 2 Garden. This role is integral to the tourism enterprise, ensuring a sustainable and visually...

  • Head of Marketing at County Government of Kirinyaga

    4 weeks ago

    Nairobi, Kenya County Government of Kirinyaga Full time

    Kirinyaga County borders Nyeri County, Murang’a County and Embu County.It covers an area of 1,478.1 square kilometers. The county lies between 1,158 metres and 5,380 metres above sea level in the South and at the Peak of Mt. Kenya respectively. Mt. Kenya which lies on the northern side greatly influences the landscape of the county as well as other...

  • Head of Marketing at County Government of Kirinyaga

    1 month ago

    Nairobi, Nairobi Area, Kenya County Government of Kirinyaga Full time

    Kirinyaga County borders Nyeri County, Murang'a County and Embu County.It covers an area of 1,478.1 square kilometers. The county lies between 1,158 metres and 5,380 metres above sea level in the South and at the Peak of Mt. Kenya respectively. Mt. Kenya which lies on the northern side greatly influences the landscape of the county as well as other...

  • Head Guide at Segera Limited

    1 month ago

    Nairobi, Kenya Segera Limited Full time

    Segera Limited is an oasis of luxury in 50 000 acres of wild Kenyan savannah. Goals and Objectives: To entertain and educate our guests, striving to give them holistic experiences that will produce new (or re-affirmed) conservationists and create guests for life. Our guests should become the new ambassadors for Segera Retreat and for Africa and take...

  • Head of SME at Absa Bank Limited

    2 weeks ago

    Nairobi, Kenya Absa Bank Limited Full time

    Absa Bank Limited (Absa) is a wholly owned subsidiary of Barclays Africa Group Limited. Absa offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance Job Summary To develop a functional banking management operating model and framework in a broadly defined business...

  • Head of Retail Operations at Aminika Manpower Limited

    3 weeks ago

    Nairobi, Kenya Aminika Manpower Limited Full time

    Aminika Manpower Limited is a competency-based strategic HR-consultancy. Aminika Manpower Limited (AML) is a knowledge-driven organization committed to achieving excellence in Human Capital & Business Coaching in both virtual and real circumstances. Salary Range : KSh 400,000 - KSh 500,000/month Summary The Retail head will be responsible of managing...

  • Deputy Head Teacher at The Ark Junior Company Limited

    4 weeks ago

    Nairobi, Kenya The Ark Junior Company Limited Full time

    The Ark Junior School - South B provides wholistic education in a Happy, Secure and Stimulating learning environment, in which all members of the school community can grow in confidence and realize their highest potential. Responsibilities The Ark Junior Schools Company Limited wishes to hire a Deputy Head Teacher reporting to the Head Teacher to...

  • Head of Retail Operations at Aminika Manpower Limited

    1 month ago

    Nairobi, Nairobi Area, Kenya Aminika Manpower Limited Full time

    Aminika Manpower Limited is a competency-based strategic HR-consultancy. Aminika Manpower Limited (AML) is a knowledge-driven organization committed to achieving excellence in Human Capital & Business Coaching in both virtual and real circumstances.Salary Range : KSh 400,000 - KSh 500,000/monthSummaryThe Retail head will be responsible of managing the...

  • Training Coordinator at Kenya Orient Insurance Limited

    4 weeks ago

    Nairobi, Kenya Kenya Orient Insurance Limited Full time

    The company was incorporated in 1982 by the Al Fateem Group of Dubai and was later acquired by Kenyans in 1988. Kenya Orient Insurance was then formed in 2004 after a transfer of ownership from the previous proprietors to its current owners. We have since enjoyed steady growth as a company and are fast becoming a force to reckon with in the...

  • Head of Market Linkages at

    1 month ago

    Nairobi, Nairobi Area, Kenya Inkomoko Full time

    Inkomoko's vision is an Africa with thriving communities where young people and refugees are engaged, communities have access to relevant innovations for self-determination, and where African solutions are unleashed to solve African problems.About the OpportunityWe are seeking a dynamic and experienced professional to join our team as the Head of Market...

  • Head of Market Systems at

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Inkomoko Full time

    Inkomoko's vision is an Africa with thriving communities where young people and refugees are engaged, communities have access to relevant innovations for self-determination, and where African solutions are unleashed to solve African problemsAbout the OpportunityWe are seeking a dynamic and experienced professional to join our team as the Head of Market...

  • Head of Marketing at

    7 days ago

    Nairobi, Nairobi Area, Kenya Britam Full time

    Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and MalawiJob PurposeThe Head of Marketing will be responsible for oversight of marketing and communications...

  • Digital Marketing Account Manager at Ideon Limited

    4 weeks ago

    Nairobi, Kenya Ideon Limited Full time

    At IDEON, We follow strict code of ethics, confidentiality and practice standards in the delivery of services to clients.Our services help businesses expand and optimize operations We are providers of end to end business enabling services that helps businesses to expand and optimize operations across different industries Roles and responsibilities ...

  • Head of Vegetable Garden at

    1 month ago

    Nairobi, Nairobi Area, Kenya Segera Limited Full time

    Segera Limited is an oasis of luxury in acres of wild Kenyan savannah.Position Overview: The Head of Vegetable Garden at Segera is responsible for overseeing the cultivation and maintenance of seasonal vegetables in Sugeroi Garden and Chui 2 Garden. This role is integral to the tourism enterprise, ensuring a sustainable and visually appealing environment for...

  • Logbook Loan Marketers

    1 month ago

    Nairobi, Kenya Baron Capital Limited Full time

    Baron Capital Limited is a non-deposit Taking Lending Institution, registered in the republic of Kenya in the year 2016. We started our operations in January 2017 in Ongata Rongai Kitengela Branch, TRM Branch, Ruai Branch at  Rongai Branch Job Summary Join Baron Capital Limited as a Logbook Loan Marketer, where you'll spearhead the success of our...

  • Real Estate Marketer Intern at MNC Consulting Group Limited

    1 month ago

    Nairobi, Kenya MNC Consulting Group Limited Full time

    MNC Consulting Group Limited services include but not limited to; Accountancy, Audit & Assurance, HR Development, Financial & Investment Advisory, Taxation, Mngmt Consulting. Role As a Real Estate Marketer Intern, you will be responsible for assisting in marketing and promoting real estate properties, conducting market research, preparing marketing...

  • Logbook Loan Marketer at Baron Capital Limited

    4 weeks ago

    Nairobi, Kenya Baron Capital Limited Full time

    Baron Capital Limited is a non-deposit Taking Lending Institution, registered in the republic of Kenya in the year 2016. We started our operations in January 2017 in Ongata Rongai. Our products include:- - Logbook Loans. - Title Deed Loans. - Asset Financing. - Loan Buy Off. RESPONSIBILITIES: Identify prospective customers and foster new client...

  • Head of Sales and Distribution at Letshego Kenya Limited

    4 weeks ago

    Nairobi, Kenya Letshego Kenya Limited Full time

    Letshego Kenya Limited (Letshego Kenya) provides financial services to small and micro-entrepreneurs, individuals and salaried employees in the public and private sector. Letshego Kenya is founded on, and continues to strive towards, the principle of finding the most effective way to implement microfinance in an African context Job Summary To drive the...