Head of Marketing- Business

2 weeks ago

Nairobi, Nairobi Area, Kenya KCB Bank Kenya Full time

Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016.

The holding company oversees KCB Kenya - incorporated with effect from January 1, and all KCB's regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan

KEY RESPONSIBILITIES

A visionary, provide leadership, strategic direction and management within the Marketing Department supporting Business and Non-Business Units and ensure alignment of the activities with the overall Group Strategy and Brand guidelines.

Work with local and international subsidiary Marketing & Communication teams to develop a Group Center of Excellence supporting marketing strategy development and implementation of campaigns for key customer value propositions supporting groupwide execution in order to build a truly regional powerhouse brand.

Lead the development of annual Marketing and Communication plans to support all Business Units to drive growth and usage and engage cross functional teams in the development & implementation of the plans.

While doing so, work with Business Units across the Group in design and development of innovative products and services that are responsive to market needs, as well as refining existing products in response to market and customer dynamics.

Support the Business units to achieve the Group banking value targets (assets & liabilities) annually by providing adequate brand support to the various business products and services.

Work collaboratively with the team and other Business and Non-Business Functions to design effective and efficient strategies and initiatives for product and service and the execution of the same in line with the overall corporate brand purpose and values across the KCB Group.

Effective management of the budget allocated adherence to policies and process and Service Level Agreements with all key stakeholders.

To work with the Insights lead, Data Analysts supporting Business units and the Group Strategy team to ensure effective integration of consumer / customer / market insights and intelligence within the plans supporting our products and services.

Curiously monitor market dynamics on banking and financial services products and services across the Group, including competitor analysis on product introduction, promotional activities and tariffs on all product/service categories to enhance effective benchmarking, planning and competitive alignment of the Bank's products and services.

Ensure internal brand alignment in support staff campaigns or engagement platforms in a bid to truly position KCB as an Employer of Choice.

Work with the team to build capacity and inspire and guide the team to become a truly world class marketing team through on-going mentorship and coaching while ensuring continuous and ongoing talent development and capacity building.


REQUIREMENTS

ACADEMIC AND PROFESSIONAL QUALIFICATIONS
Bachelor's Degree -Bachelor of Commerce – Marketing, Business Management or any other related field
Professional Qualifications CIM or any other marketing qualification
Master's degree in business administration or any related field is an added advantage.

JOB EXPERIENCE
Total Minimum of 10 Years' Experience Required in the areas below,

Marketing/Brand Management
Marketing campaigns
Leading Teams
Stakeholder engagement
Relationship management
Product development
Digital marketing
Market research and analytics
Marketing agency management
Communications
Budget management
FMCG Experience

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