Head of Marketing at

4 weeks ago

Nairobi, Nairobi Area, Kenya Lipa Later Limited Full time

Lipa Later is a risk free, point of sale credit option that allows retailers to sell goods and services to consumers with repayments made in affordable monthly instalments.

It is the leading third party instalment plan for retailers in East Africa currently operating in Kenya and Rwanda
Job Overview

The Head of Marketing will be responsible for coordinating the marketing efforts and driving the overall marketing strategy while ensuring alignment and consistency across multiple business units.

The position is responsible for all marketing activities including but not limited to strategy, execution, and reporting of key results.

They are expected to work cross-functionally to implement marketing strategies while also developing strong relationships with internal and external stakeholders.


Responsibilities:

Strategic Planning:

Develop overarching marketing strategies that align with the organisation's goals and objectives while also considering each business unit's unique needs and objectives.


Team Leadership:

Leading and managing a team of marketing professionals across different business units, providing guidance, direction, and support to ensure that marketing initiatives are executed effectively.


Coordination and Collaboration:

Working closely with other department heads, Business Unit leaders, and senior leadership to ensure that marketing efforts are integrated with other functions such as sales, product, and operations.


Brand Management:

Overseeing brand positioning, messaging, and identity across all business channels to ensure consistency and alignment with the overall brand strategy.


Marketing Campaigns:

Direct the development and execution of marketing campaigns across all business channels to drive brand awareness, customer acquisition, and engagement.


Market Research and Analysis:

Conducting market research and analysis to understand customer needs, preferences, and market trends, and using insights to inform marketing strategies and decision-making.


Budgeting:
Manage marketing budgets for all business units, allocating resources effectively, and optimizing spending to maximize ROI.

Performance Tracking and Reporting:

Monitoring and analyzing the performance of marketing campaigns and initiatives, tracking key metrics and OKRs for all business units, and providing regular reports and insights to senior leadership.


Qualifications:
Education and Experience

A Bachelor's Degree in marketing, business administration, communications, or a related field. A master's degree is an added advantage.

5+ years of experience in marketing, with a proven track record of success in developing and implementing strategic marketing initiatives.

Prior experience in a leadership or management role is a MUST.
Proven track record of achieving revenue and market share growth.

Desired Skills

Leadership and Management Skills:
Strong leadership, communication, and interpersonal skills to effectively lead and manage a team.

Strategic Thinking:
The ability to think strategically and develop comprehensive marketing strategies that align with the overall business objectives.

Analytical Skills:
Strong analytical and problem-solving skills to conduct market research, analyzing data, and making data-driven decisions.

Industry Knowledge:
A deep understanding of the industry, including market trends, competitive landscape, and customer behaviour.

Collaboration and Relationship-Building:
Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders

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