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Branding and Digital Marketing Specialist-Faulu MFB
4 months ago
ABOUT THE COMPANY
Old Mutual Kenya provides investment, savings, life assurance, asset management, banking and property and casualty insurance in Africa, Europe, the Americas and Asia. We have over 17 million customers and approximately employees.
JOB SUMMARY
As the Branding and digital marketing expert, you will lead multifaceted efforts to drive the organization's online presence and brand visibility. With a keen focus on digital marketing, branding strategies, below-the-line (BTL) activations, and product communications, you will craft and execute comprehensive plans aligned with overarching business objectives. From managing social media strategies and online advertising campaigns to overseeing product communications, your role will be instrumental in enhancing engagement, fostering brand loyalty, and driving business targets with a key focus on MSME and transactional Banking growth.Qualifications and Skills:Bachelor's degree in marketing, communications, digital marketing, or a related field (master's degree is a plus).Proven experience in digital marketing, brand management, BTL activations, and product communication.Proven experience in executing successful Marketing and product campaignsStrong understanding of social media, email marketing, and online advertising.Proficiency in digital analytics tools and a data-driven approach to decision-making.Excellent project management, organizational, and communication skills.Added advantages include a master's degree, creative design capability, and experience in internal and external communications.EducationFirst Degree in Bachelor of Commerce (Marketing)/ Communication/Public Relations or equivalentKnowledge and SkillsComputer proficiencyPublic Relations SkillsExperienceMinimum of 4-5 years' experience in marketing, PR and Digital MarketingPersonal AttributesHigh level of integrityTeam builderExcellent inter – personal skillsExcellent customer service skillsGood public image and personality
RESPONSIBILITIES
Digital MarketingDevelop and execute a holistic digital marketing strategy to drive brand visibility and achieve business goals.Manage social media strategies to enhance brand presence and engagement across platforms.Work closely with Marketing manager to drive below-the-line (BTL) activation initiatives to connect with target audiences effectively.Monitor industry trends and emerging technologies to ensure innovative digital marketing approaches.Implement and optimize online advertising campaigns to maximize ROI and reach.Analyze digital ad performance metrics and provide insights to optimize campaign effectiveness.Plan and execute email marketing campaigns to nurture leads and drive conversions.Develop and manage the digital marketing budget, online media buy, ensuring efficient resource allocation.Collaborate with cross-functional teams to align digital strategies with overall business objectives.Ensure brand reputation integrity by maintaining a vigilant stance against risks on social media platforms.Manage website content and implement strategies to improve visibility and organic search rankings.Brand and product activationsDevelop and implement comprehensive communication strategies and tactical campaigns to support organizational goals.Maintain a consistent brand voice and messaging across all communication channels.Lead below-the-line (BTL) activation efforts to engage target audiences through innovative campaigns to achieve business targets.Develop strategies to enhance employee engagement, productivity, and alignment with organizational goals, targets and culture.Collaborate with Business growth and products team to gather information and create compelling campaigns.
REQUIRED SKILLS
Brand management, Content management, Social media marketing, Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.), Marketing
REQUIRED EDUCATION
Bachelor's degree
