Senior Executive-Brand Manager

2 weeks ago


Nairobi, Nairobi Area, Kenya Brighter Africa Full time
Brighter Africa empowers communities by providing loan services opportunities to the small business operators of our society.

We extend microcredit and other financial services to families, providing them greater economic stability and contributing to the overall socio-economic development of communities.


Main tasks & responsibilities:
Brand Strategy Implementation

Development and execution of comprehensive brand strategies aligned with company objectives.
Develop and Implement brand-building activities and initiatives.

Marketing Campaigns

Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.
Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.

Brand Communication

Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.
Ensure consistency in brand messaging across all communication channels and touchpoints.

Market Research and Analysis

Conduct market research to identify consumer trends, competitor activities, and market opportunities.
Analyze market data and consumer insights to inform brand strategies and decision-making processes.

Product Management

Implement Product management activities, including new product launches, product positioning, and portfolio management.
Collaborate with cross-functional teams to develop and execute product marketing plans.

Brand Performance Tracking

Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.

Brand Guidelines Compliance

Ensure compliance with brand guidelines and standards in all marketing materials and activities.
Work closely with creative teams and agencies to maintain brand consistency and integrity.

Cross-Functional Collaboration

Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.

Partner with external agencies and vendors to execute marketing programs and initiatives.

Budget Management

Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.

Requirements

Qualifications:
Bachelor's degree in marketing, Bachelor of Commerce, or related field.

Experience:
Proven experience in brand management and marketing within the consumer goods industry.
Experience managing hair care category.
Experience in an agency setting will be an added advantage.
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