Business Analyst

6 days ago


Nairobi, Nairobi Area, Kenya Kasha Kenya Full time

Kasha is a fast-growing startup e-commerce company in East Africa focused on women's health and personal care, selling products such as menstrual care, contraceptives, HIV self-tests, soaps, lotions, baby diapers, and beauty products.

Kasha's e-commerce is highly accessible across the region and customers can order via website, app, USSD (basic mobile phone, no internet), call center or social media.

On top of the consumer business, Kasha's business includes market insight, analytics, and service offerings to global manufacturers of FMCG, Pharma and Beauty products with the aim of helping them drive their revenue and market penetration.


Job Purpose:


To analyze supplier and competitor pricing, preparing reports about product competitiveness backed with data, and simulating outcomes of different pricing strategies and turning these reports into actionable profit-enhancing strategies.

The incumbent should possess sound knowledge of quantitative and qualitative data analysis methods and experience in a similar role. This role will report directly to the VP International Supply.

Role Responsibilities:
Assessing data from a variety of sources to gain insights into pricing strategies and market trends.
Analyzing competitor pricing and market trends to increase market share and profitability.

Applying statistical modeling methods to determine the potential impact of pricing strategies on profitability, and provide necessary inputs for procurement decisions.

Recommending pricing strategies that align closely with market trends and identifying new market segments.
Forecasting revenue and market share based on market trends, production costs, profit margins, and sales volumes.
Collaborating with the procurement team on developing and implementing competitive strategies to enhance margins.
Manage daily pricing tools to ensure products pricing are competitive and in line with market and MRSP

Role Requirements:
Minimum of a Bachelor's degree in Business, IT, or a related discipline.
At least 5 years of experience as a business analyst in FMCG, E-commerce, or a related industry.
Strong analytical skills to compare sales trends and analyze market data on both demand and supply ends.
Excellent written and verbal communication skills for effective collaboration with team members at all levels.

Advanced computer skills, including proficiency in MS Office/Google Workspace (Excel, BI, Outlook, etc.), with a keen attention to detail and strong problem-solving abilities.


Experience Our Kasha Life Benefits:

Location:
Nairobi, Kenya

Flexible working hours and birthdays off.
21 days holiday plus all bank holidays.
Medical cover for you and your dependents.
Socials that keep you in touch with everyone in the company.
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